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  The internet has provided an incredible opportunity for businesses of all sizes to reach millions of potential customers across the world. But because its environment is radically different from the in-person world, marketers have had to adapt to it. One way they’re doing this is by utilising digital marketing tools.
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There are a huge number of these tools available, and they are designed for specific uses. While some integrate multiple functions, you typically have to keep a number of software just so you cover all the bases. Their uses range from designing graphics to distributing content, as well as tracking the performance of marketing campaigns. If you’re new to digital marketing, you’ll want to know what tools you should possess and master. Here they are in no particular order:

Canva

Canva is one of the easiest graphic design platforms to use. It works just fine for social media content, presentations, logos, flyers, and documents with impressive aesthetics. You can select from an array of images, videos, fonts, and objects to create visually appealing content for any marketing purpose. Besides being great for social media designs, you can also use them to fashion website banners and newsletters.

Visme

This tool allows its users to create, publish, and manage business content. For many digital marketers, it’s the go-to for static graphics, a type of content that enriches online pages. Another popular use for it is crafting Infographics, and it enables marketers to make them for free. People who want to access more functions can upgrade to a paid plan.

Buffer

Buffer is one of the better-known applications for scheduling the publication of social media posts. With it, you can set multiple posts to publish at various times during the day. This way, you can automate your social media activity and prevent it from encroaching on the time you devote to other tasks. You can use Buffer through its browser extension and mobile app.

SEMrush

SEMrush provides SEO analysis in several domains, which are useful for most online businesses. It’s used for such things as keyword research, rank tracking, website audit, online visibility, and finding market insights. Many digital marketers rely on SEMrush for deep keyword research and leverage its insights to produce content that appeals to their target audience.
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Google Analytics

For many in the digital marketing business, Google Analytics is a necessary fixture. It’s built to monitor website traffic and dishes out important data about search queries, new and returning visitors, traffic sources, time spent on pages, and referrals. You can take its data together with anecdotes to determine what actions boost traffic or deplete it.

Piktochart

Piktochart is a favourite among digital marketers for designing nice-looking infographics. It minimises the work that the user has to do, as it can translate various kinds of input (including documents) into easily digestible charts and information-rich presentations. If you’re a content creator who isn’t a genius with data, Piktochart will have you covered.

Hootsuite

With Hootsuite, you can manage multiple social media accounts at once, schedule posts so they go live at any time of the day you choose, and track their analytics to determine their performance. It lets you preview posts before setting them for publication, and gives you access to all your social media pages from a single application.

MailChimp

This is one of the most widely used email marketing tools. It’s preferred by businesses of all sizes, from online stores to large enterprises. If you want to create, share, and track email campaigns to your subscribers, MailChimp is a platform you may consider utilising. It’s decent for lead capturing, collecting feedback (via surveys), and marketing automation.

PageSpeed Insights

Loading speed is an important component of SEO. Websites and web pages that load faster are likely to retain visitors for longer. PageSpeed Insights provides diagnostics about page loading times, including the time it takes to render pages or their content. Scores are assigned based on adherence to best practices, accessibility, and SEO, among other metrics. The insights it delivers may inform improvements to websites.

Google Alerts

You can set Google Alerts to notify you of any new mentions of your brand online. You can even do the same with specific products and services, clients (if you’re B2B), and competitors. Alerts will be delivered to your email at a speed and frequency you choose.
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Final Words

We encourage you to try out the digital marketing tools we’ve talked about here. Doing so will enable you to get a handle on them and deploy them in ways that benefit your business.
Did you find this article useful? Contact us: editor@connectnigeria.com
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This article was first published on 21st April 2025
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ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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