How to Start a Sales Outsourcing Company in Nigeria

  Organisations that want to remain a going concern will prioritise selling. If you’re great at converting prospects into customers, you could create a business around helping others sell their products and services. But first, you’ll need to know how to start a sales outsourcing company.

---

Read more about Business

---

This article will explain the steps you can take to establish just such a venture. We will talk about what a sales outsourcing company does and why it’s a win-win for all parties involved in its transactions.

What is a Sales Outsourcing Company?

A sales outsourcing company is a firm that takes on at least part of the sales process of other businesses and helps them convert prospects into paying customers. This sort of company leverages the sales expertise of its team and its ability to deliver lower selling costs. Agencies that offer both these things are hired by SMES and larger corporations, and profit from enabling such establishments to grow purchases and subscriptions.

What are the Benefits of Sales Outsourcing?

These are some of the advantages that businesses gain from using sales outsourcing services:

• It’s cost-effective, because they only pay for the sales help they need, and when they need it
• Allows businesses to get their products to market faster and expand their reach quicker
• Easier to scale operations, compared to internal teams
• Access to expertise that may be more difficult to utilise via direct personnel hiring
• Saves businesses time and allows them to focus on their core activities

Also, here are a few reasons you should consider starting this kind of agency:

• Potentially build a great business around your expertise
• Generate significant revenue and profit from serving other companies
• You can scale quickly if you use appropriate technologies and target the right markets
• Opportunities to expand globally, especially if you’re tech-savvy

Steps to Setting up a Sales Outsourcing Company

You can take these steps to create your own sales outsourcing outfit:

Learn the Art, Process, and Psychology of Sales

If you don’t have a (strong) background in sales, you should educate yourself about it. There’s a lot of free material about sales available online: YouTube, online learning platforms, e-books, podcasts, blogs, etc. This might take you at least a couple of months. But stay the course; the lessons you learn will be worth your time and effort.

---

Sign up for the Connect Nigeria daily newsletter

---

Share Your Knowledge

Learning is just one part of preparing for business. Another thing you must do is position yourself (and your business) as a go-to for sales knowledge. In today’s world, this translates to sharing useful information on social media. An obvious place to start is LinkedIn, because it’s social media for businesspeople. If you are consistent at delivering valuable insights and engaging the community on there, you’ll build your credibility and profile, and make it easier for potential clients to trust you.

Contact Customers to Sell Your Services

Next, you’ll want to put the lessons into practice. This means pitching your services to a host of businesses that may need them. The first part of this would be drawing up a list of such businesses, containing the contact details of decision makers within them. Then you’ll call or email those people to sell your services to them. Note that your offer will be rejected most of the time. But don’t take this personally. The more businesses you pitch to, the higher your chances of landing clients.

Generate Recurring Sales

Agencies that consistently deliver quality service will turn their clients into willing ambassadors of their brand. The great service they render will lead to repeat patronage, and the word of mouth that it drives will bring in even more clients. At this stage, you don’t have to do anything fancy. Just focus on reaching leads and growing your revenues. Also, take note of what selling strategies work, and the specific types of clients and industries for which they are effective.

Hire and Train People

At some point, you will struggle to handle projects on your own (this is a good “problem” to have). When this happens, it’ll be time to hire other people to help out. Although having a team of experienced salespeople would be nice, it may be too expensive for you at this stage. Instead, you can seek out smart people with limited experience, whom you can train in your specific approaches to sales. If they’re sufficiently intelligent, they’ll pick up on things fairly quickly.

Start Marketing

When you have a team that pulls its weight and does solid work, your next push could be to run marketing campaigns. The aim here is to expand lead generation for your business by reaching more people than is possible with word of mouth. As you do this, you may also create a brand for your firm, complete with its story, unique messaging, promise, and experience. Work with analytics and personalisation tools to target the specific audiences that have produced your most valuable clients.

Introduce More Offerings

Besides selling the same type of service to a larger number of clients, another way to expand your business is to sell new products and services. In the sales outsourcing business, you can do this by offering things like lead list building, CRM integration, and training for salespeople.

---

Register to attend the CN Business Mixer

---

Final Words

Now you know how to start a sales outsourcing company in Nigeria. It’s time to take advantage of your sales experience and build a formidable enterprise. Businesses are always looking to sell, so you’re unlikely to run out of prospects and clients.

---

Got a suggestion? Contact us: editor@connectnigeria.com

---

You might also like:

• AI Tools in Marketing and Advertising: Automate, Personalise, Convert
• 10 Best Businesses to Start in Aba, Abia State
• Why Social Media Advertising is Crucial for Business Growth
• The Role of YouTube for Nigerian Brands: Content Creation and Marketing Strategies

This article was first published on 17th April 2025
Notice: Undefined variable: last_modified in /var/www/html/articles/wp-content/themes/cnhalptem/content-single.php on line 36

---

---

Comments (1)