6 Marketing Tips for Nigerian B2B Startups
Good marketing often requires a mix of business acumen, cultural awareness, and financial prudence. This is particularly important for B2B (Business-to-Business) startups, whose primary client base is other businesses. Maximising ROI on marketing expenditure is near impossible without these three elements being in place. Read more about Business If you’re a marketer at a […]
10 Tips for Marketing to Young Nigerians
Nigeria has a young population. Almost 60% of its people are 30 years old or less. Businesses in the country ought to be cognizant of this fact. Yet, much of their marketing and selling remains geared towards the older generation. On the other hand, smart marketers are often full of tips for marketing to […]
10 Marketing Tips from Some of the World’s Experts
Marketing is one aspect of running a business that most entrepreneurs struggle with but it makes the most difference in the business. It can often feel like a puzzle, where you are constantly trying to figure things out. However, the secret lies in learning from the best and constantly staying updated with best practices […]
6 Marketing Tips to Multiply Your Hotel Bookings
If you run a hotel, you’re probably often looking for ways to increase your hotel bookings and maintain a steady flow of guests. This would be true, regardless of how big or small your hotel is. With the tech tools at our disposal, you’re spoilt for choice when it comes to things you could […]
10 Restaurant Marketing Tips
Restaurants have been saving lives since 1900. No matter how much sapa holds anyone in this country, people will still eat. Good food sells, regardless of the economy. This is because food is the primary need of man, as it is the basic requirement for survival. Where does this place you as a restaurant owner? […]
B2C Marketing Strategies
B2C marketing is the short form of business-to-customer marketing. It has been identified as the most common type of marketing, against B2B (business-to-business) marketing. Simply put, B2C marketing is the framework for running marketing campaigns to attract and retain customers for a business. It is a marketing process that involves businesses going out of their […]
5 Practical Steps To Effective Referral Marketing Programs
Referral or word-of-mouth marketing is a marketing technic that uses recommendations and word-of-mouth to promote and grow a business’s customer base through the networks of affiliates and existing customers. Read more about Business Referral marketing is a subtle way of converting your business’s biggest fans and current customers into affiliates and brand influencers, who […]
Low Budget Business Marketing Tips
It is not enough to write down a business plan/proposal or to start one: marketing is important because, it is the oxygen of every business or company, both small and large businesses. But, to some entrepreneurs and business owners, marketing sounds scary and challenging to them. Read more about Business This in part may […]
Innovative Marketing Tips For SMEs
Every day, marketing keeps evolving, and so it is expedient that as a business, your marketing strategies evolve too, so your business can stay afloat. Read more about Business Innovative Marketing involves conducting market research into consumer needs, behaviour and trends as you develop changes where need be. In this post, we would be […]
Challenges Encountered In Marketing
Marketing is one of the most important sectors in a business organization, because they facilitate sales and encourage business growth. Read more about Business However, most marketers today face a range of challenges. Some of these challenges are as a result of lack of financial resources, while most of these challenges are as a […]
The 3-Fold Coil To Marketing Success (Hook, Story, Offer)
A marketing communication strategy should not be left to chance. For every marketing content lies a message which the marketer uses to attract the attention of a segmented audience to make purchases. Read more about Business In a world where people listen and are exposed to billions of advertising content per day, finding ways […]
The Five Love Languages Of Digital Marketing
The best companies are those whose customers feel important and understand that they are indispensable. Companies who have a kind of love affair with their customers will take in millions of dollars. When your business develops a kind of courtship with customers, you’re sure to keep them for long and enjoy each others business […]
Social Media Marketing Tips: 4 Strategies To Retain Your Customers
Thanks to social media, it is now easier than ever to retain existing customers. With features for tracking conversations around your brand as well as its connectivity, social media can be a powerful retention tool in your strategy. Read more about Social media marketing tips If you’re interested in using social media to retain […]
Social Media Marketing Tips: How To Leverage Influencer Marketing In 2021
Influencer marketing experienced exponential growth despite the pandemic. Read more about Social media marketing tips This was possible due to the increase in content consumption during the pandemic. Studies show that there was an influx of users on social media and the time people spend on these platforms has also increased. How can you […]
Social Media Marketing Tips: The Significance Of Social Media Marketing
As unbelievable as it may seem, not all businesses are aware of the benefits of social media marketing. If this sounds like you, read on to discover the ways in which your business can benefit from being on social media. Read more about Social media marketing tips Increases Brand Awareness Gaining social proof is […]
Social Media Marketing Tips: How To Gain More Customers With Social Media In 2021
The key to becoming a business that people want to patronise on social media is by showing your audience that you have their best interest at heart. At the end of the day, people will follow you, may buy from you if they can trust what your brands stand for, and not just what […]