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Restaurants have been saving lives since 1900. No matter how much sapa holds anyone in this country, people will still eat. Good food sells, regardless of the economy. This is because food is the primary need of man, as it is the basic requirement for survival. Where does this place you as a restaurant owner? You got it right, at an advantaged position.

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If you can cook or run a restaurant, it is a huge plus to you. With the right strategies in place, it can become a very profitable business for you. It all boils down to being able to market your business properly. In this article, I outline 10 marketing tips that can aid you in your restaurant business.

Offer regular discounts

Everyone loves a good discount. You can go with the BOGO (buy one, get one) technique to encourage your customers to make purchases of your meals. You could also do meal combos, and sell them as whole packages, like adding a drink or snack to a pack of food. This way, they get to buy more of your recipes.

Watch your competitors

I know this could sound creepy, but really watch your competitors to know what they are doing. What working operations do they run, and how can you copy smartly from them? Most importantly, look for gaps in terms of delivery, packaging, timing, taste, etc. and be ready to fill those gaps. You will easily entice their own customers.

Take high-quality pictures

Visual appeal is very key in the restaurant business. Your customers want to see the content of what they expect from you.

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Take high-resolution pictures of your meals at close range and post them across your social media pages.

Be human

This is simple. Be as human as possible. Don’t just post high-quality pictures of your meals, put a face to the brand. It could be yours or those of your staff. Ifit’saphysicalrestaurant, you can also take pictures and record short clips of your restaurant’s aesthetics.

Offer delivery services

Most businesses start and end online these days. Your prospective customers may never cross your restaurant’s location in their lifetime, but they can place orders from there every other day. It will be beneficial to you if you offer delivery services, as they can get meals delivered to them conveniently.

Offer catering services

This primarily entails you making your restaurant available for event deals. It could be in form of a buffet or plated dishes.

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Let companies, individuals and organizations contact you to cook and serve at these events. It helps advertise your restaurant for similar deals and more.

Offer food samples

Generally, samples motivate people to buy stuff. You could also apply this to your business. Just as we have wine-tasting events. You could also host food-tasting events. This encourages your prospects to patronize you.

Run email marketing campaigns

You could use something like a cookbook as your lead magnet. Collect emails from those that subscribe to receive their free copies and those that attend your events. Then send them emails regularly to follow up on their interest in your restaurant.

Price appropriately

Fix your prices to suit the customer base you intend to attract. Take note of what your competitors set as their benchmark. Don’t price it so high that you scare them or too low that they doubt your quality.

Reach out to influencers

This includes food bloggers, food/lifestyle influencers and food critics. Get them to assess your meals and drop positive reviews on your website and social media pages or theirs. Since they already have some sort of authority in that niche, your restaurant will be seen as being more credible.

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This article was first published on 9th November 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

Comments (10)

10 thoughts on “10 Restaurant Marketing Tips”

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  • Since 1900, restaurants have saved lives. People in this nation will continue to eat notwithstanding how much sapa they may have. No of the state of the economy, good food sells.

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