BUSINESS

How to Make Bumper Black Friday Sales as a Nigerian Business

  If yours is a Nigerian business that’s in tune with the times, it’ll be gearing up for this year’s Black Friday sales. In recent years, Black Friday has become a greatly anticipated shopping extravaganza. Would-be buyers look forward to

Leveraging Social Media for Business Success

  In today’s digitally driven landscape, social media has become an indispensable tool for businesses aiming to establish a robust online presence, connect with their target audience, and drive growth. With the diverse array of social media platforms available, companies

Fez Delivery Introduces Electric Bicycles

  Fez Delivery has introduced electric bicycles, branded as FEZ ECO, to establish a more environmentally friendly, cost-effective, and efficient solution for transporting goods in Nigeria. The Nigerian logistics startup, Fez Delivery, is taking this significant step to promote eco-friendly

How to Get a Small Business Loan in Nigeria Right Now

  You may not always have all the money you need to run your business at your disposal. Sometimes, you’ll need to raise funds to finance important operations or meet outstanding obligations. And when such moments come, you’ll want to

The 5th Anniversary of Nigeria Sales Conference Holds In Lagos

  The Nigeria Sales Conference, the biggest Sales Conference in Nigeria, will be held in Lagos on Saturday, the 2nd of December 2023. This Conference was launched 5 years ago to support the Sales and Business Community. The main objective

Grand Opening of 4 Trade Fairs in Nigeria

On November 7th, 4 Trade Fairs, the 2023 Nigeria International Textile Industry Fair (NigeriaTex), the 2023 Nigeria International Houseware and Gift Fair (Home Show Nigeria), the 2023 Nigeria International International Automotive Parts, Equipment and Service Fair (AutoEquip Nigeria) and

How to Get Your SMEDAN Registration Certificate in 2023

  If you’re steeped in Nigeria’s small business scene, you’ve almost certainly heard about SMEDAN. You probably know that it’s a government agency that’s active in the SME space and that businesses that register with it can reap special benefits

Welcome to Co-located 4 Trade Fairs for High-quality Manufacturers

  The 4 Trade Fairs will be held at Tafawa Balewa Square, Lagos, Nigeria on Nov. 7-10, 2023. They are the 2023 West Africa Mechatronics (WAM) Fair for MECHATRONICS, the 2023 AutoEquip Fair for AUTO PARTS, the 2023 Home Show

2023 Nigeria 4 Exhibitions: Popular Chinese Products

  2023 Nigeria International Textile Industry Fair (NigeriaTex),2023 Nigeria International Houseware and Gift Fair (Home Show Nigeria),2023 Nigeria International International Automotive Parts, Equipment and Service Fair (AutoEquip Nigeria) and 2023 West Africa Mechatronics Fair (WAM) that have attracted much attention

How to Gather and Act on Customer Feedback in Nigeria

In today’s competitive business landscape, the success of your startup in Nigeria hinges on your ability to understand, engage with, and satisfy your customers. One of the most valuable tools at your disposal for achieving this is customer feedback.

Gaining Competitive Edge by Conducting a Competitor Analysis

  In the ever-evolving landscape of business, staying ahead of the competition is a constant challenge. To thrive and succeed, it’s essential to have a clear understanding of your competitors and their strategies. Competitor analysis is the process of evaluating

Creating an Effective Customer Journey Map

  In today’s competitive business landscape, understanding your customers’ experiences is vital to success. A well-crafted customer journey map can be a powerful tool to help businesses identify pain points, opportunities, and strategies for improving the customer experience. In this

Here’s How to Begin Affiliate Marketing on Instagram in Nigeria

  If you’ve hung around the web enough, you’ll know that there’s a lot of fuss about affiliate marketing and the immense profit you can make out of it—if you play your cards right. Perhaps you’ve considered becoming an affiliate

How To Influence Customers Through Temptation Marketing

In the world of marketing, enticing customers to take a desired action is a fundamental challenge. Whether it’s making a purchase, signing up for a newsletter, or sharing your content, influencing customer behaviour requires finesse. Temptation marketing, a strategy

How to Be an Email Copywriter and Craft Million-Naira Messages

  Writing emails is a necessary part of corporate life. That’s because email remains one of the most widely used mediums of communication in business. But weaving up messages for this channel that actually capture recipient’s attention and persuade them

Winning Sales Strategy with Soft Selling

In the dynamic world of sales, strategies and approaches continue to evolve. While hard-selling tactics, such as aggressive pitches and high-pressure techniques, were once the norm, modern consumers respond better to soft selling. This approach prioritizes building relationships, understanding

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