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  If yours is a Nigerian business that’s in tune with the times, it’ll be gearing up for this year’s Black Friday sales. In recent years, Black Friday has become a greatly anticipated shopping extravaganza. Would-be buyers look forward to it because of the deals and discounts on offer when it comes around. You can take advantage of this to rake in a lot of sales for your business.
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To make the most of the Black Friday phenomenon, you need to plan strategically and execute with precision. In this article, we’ll explore some key strategies to help you make bumper Black Friday sales this year.

Start Early

Black Friday doesn’t have to be limited to a single day. Many retailers have extended the Black Friday shopping period, often starting promotions and discounts several days or even weeks in advance. If you start early, you’ll capture a wider audience and build anticipation for your Black Friday deals. Create a sense of excitement by teasing your upcoming discounts on your website and social media channels in the lead-up to the sales proper.

Offer Attractive Discounts

Shoppers expect substantial discounts on Black Friday. To stand out from the competition, consider offering deep discounts on your best-selling products. You can also bundle related items to create attractive package deals. Be transparent about the savings customers should expect, and use compelling language to convey the value of your offers.

Implement Multi-Channel Marketing

Utilize a variety of marketing channels to reach a broader audience. In addition to traditional advertising, take advantage of digital marketing avenues such as email marketing, social media, and pay-per-click (PPC) advertising. Design eye-catching graphics and engaging content for each channel to pique the interest of people who’ll see them, to guide them to your website or store.

Optimize Your Website

Ensure that your website is ready to handle the increased traffic on Black Friday. If your site loads slowly or crashes when there’s heightened traffic, you’ll need to fix the causal issues. Test your website’s performance and optimize it to handle a surge in visitors. Tweak things so that navigation around the site is smooth and seamless, deals are easy to locate, and the shopping experience is user-friendly.
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Prime Things Up for Mobile

There’s been a steep rise in mobile shopping in recent times. So, if you’re going to make the most of Black Friday, it’s essential to optimize your website for mobile users. A responsive design ensures that your website functions smoothly on smartphones. Mobile optimization is not just about design; it’s also about streamlining the checkout process to be mobile-friendly and quick.

Create Urgency

Encourage customers to make quick purchasing decisions by creating a sense of urgency. You can do this with limited-time offers, countdown timers, and notifications about low stock levels. These are likely to make potential buyers purchase your items sooner than they otherwise would. There’s a greater chance that they’ll buy stuff if they believe they might miss out on a great deal.

Provide Excellent Customer Service

Make your customers’ Black Friday experience a blend of awesome deals and excellent customer service. Ensure that your customer support team is prepared for increased inquiries and can resolve issues promptly. You’ll want to consider offering extended support hours during the Black Friday period to cater to customer needs. If you nail these, you could gain a good number of repeat buyers.

Offer Free Shipping

One of the most attractive perks for online shoppers is free shipping. Try offering free shipping on Black Friday purchases, or set a minimum purchase amount to qualify for this benefit. Just make sure you’re clear about shipping times to manage customer expectations.

Collect Customer Feedback

After Black Friday, collect feedback from customers to evaluate your sales strategies. Analyze what worked well and what didn’t, and use this information to refine your approach for the following year.
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Final Words

Black Friday is a golden opportunity for Nigerian businesses to boost their sales and engage with customers. If you implement the strategies we’ve shared here, you’ll make bumper Black Friday sales this year. Featured Image Source: Brand Crunch NG
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This article was first published on 9th November 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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