BUSINESS

Growth Mindset: What It Is and Why You Need It

  The entrepreneurship journey is filled with challenges and opportunities. As a Nigerian entrepreneur, the typical challenges entrepreneurs face in any other place around the world are further compounded by the unique challenges of doing business in Nigeria. To stay

How to Sell Your Ebook Online for Free

  Writing and publishing an ebook can be a great way to share knowledge and make money. But once your ebook is ready, how do you get people to buy it? Paid advertising is one way, but it can get

The Importance of SEO in Business Growth

  SEO is optimizing websites and online content to rank higher in search engine results, making it easier for potential customers to find and engage with a business. An online presence is essential for any business to thrive and grow.

How Jobberman Became Nigeria’s Top Job Portal

  When it comes to job search and recruitment needs, one company that has come to be known as a one-stop portal for these is Jobberman. Established with a clear vision to bridge the gap between job seekers and employers,

The Rise of Andela and Lessons for Startups in Nigeria

  A few stories are as inspiring as those of Andela when it comes to success stories in the startup ecosystem of Nigeria. Founded in 2014, Andela has grown from an audacious idea to a global force in technology talent

Top 10 Ways To Monetize Your Online Content

  Creating content online can be a great way to share your knowledge, skills, and passions with others. But did you know that you can also make money from the content you create? Whether you have a blog, YouTube channel,

Top 10 Digital Products to Sell Online

Are you looking to make money online by selling digital products? Digital products are a great option because they don’t require any physical inventory or shipping costs. Once you create the product, you can sell it repeatedly with little extra

Shiip: Revolutionizing Logistics Across Africa

  One of the major drivers of any business is logistics. Its role is important in both the supply and distribution of raw materials and finished goods and services. However, in Africa, logistics has been a major nut to crack

Who To Follow For Business Advice: Omiete Charles-Davies

  Starting and managing a business in Nigeria could prove to be very hard, especially with the harsh economic realities of the country which brings about uncertainty in projections. Although starting a business in Nigeria is difficult, meaningful tips from

How To Provide Value and Get Paid

  No matter what product or service your business offers, the key to attracting customers and making money is providing real value. Value is anything that solves a problem, satisfies a need or want, improves someone’s life, or helps them

Building a Global Brand Presence Through Social Media

  Social media platforms host over 4.5 billion users worldwide, making them a powerful tool for building a global brand presence. These platforms allow businesses to reach diverse audiences, engage with customers, and establish a strong online identity. Whether you

The Rise of Tech and business Co-Working Spaces in Abeokuta

  Fostering Innovation and Collaboration: In the dynamic technological innovation landscape, the traditional office model is rapidly evolving. Tech entrepreneurs, startups, and freelancers gravitate towards co-working spaces, drawn by the promise of collaboration, flexibility, and a vibrant community. These spaces

How To Use Snapchat for Business: A Detailed Guide

  Snapchat is a multimedia messaging app boasting over 300 million active users worldwide. This platform allows businesses to engage with a younger demographic through creative and interactive content. With features like Stories, Filters, and Lenses, companies can showcase their

4 Startups Innovating Healthcare in Nigeria

  In the last 20 years, Nigeria has made significant strides in its startup industry with many successes recorded, drawing attention to the huge prospects in the industry. A major part of this industry that has been in the news

Hook Marketing: Unleash The Power Of Shameless Marketing

  In a world where competition is fierce and attention spans are fleeting, standing out is not just a luxury—it’s a necessity. The key to thriving under any economic condition lies in bold, unapologetic marketing. Going all out and marketing

Navigating Nigeria’s Financial Landscape: Small Businesses

  One of the major drivers of every economy is the financial sector. And at the root of this sector is personal and corporate finances. With an ever-evolving economic environment, understanding how to effectively manage finances is crucial for the

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