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  Writing and publishing an ebook can be a great way to share knowledge and make money. But once your ebook is ready, how do you get people to buy it? Paid advertising is one way, but it can get expensive quickly. The good news is there are plenty of free methods to market and sell your ebook online successfully without spending money on ads. Here are the top tips for selling your ebook for free:
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  1. Optimize for Search Engines

Make sure your ebook’s title, description, and other metadata contain relevant keywords that people search for. This will help your ebook show up in search engine results when people look for topics related to your book’s content. The higher you can rank organically in search, the more potential buyers will discover your ebook.
  1. Build an Email List  

Having an email list is one of the most powerful free marketing tools. Share helpful content and updates to start building a list of interested subscribers. When your ebook launches, you’ll have a ready-made audience of fans to promote it to via email.
  1. Leverage Social Media

Use free social platforms like Facebook, Twitter (X), Instagram and Pinterest to spread the word about your new ebook. Share updates, behind-the-scenes peeks, quotes and sample content to get folks excited. Engage with your audience by asking questions and encouraging shares to increase your reach organically.
  1. Guest Blog and Podcast  

Reach new audiences by contributing free guest blog posts or podcast interviews related to the topics. Include a call to action driving people to check out your ebook. The more visible you can make yourself an authority, the more books you sell.
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  1. Get Reviews

Positive reviews and word-of-mouth recommendations can be incredibly persuasive for selling books. Once your ebook launches, offer free review copies in exchange for honest reviews on sites like Amazon and Goodreads. Blast positive pull quotes across your marketing channels.
  1. Host a Free Webinar

Connect directly with potential buyers by hosting a free, valuable webinar or online workshop related to your book’s subject. Give your audience a taste of the insights and teachings in your ebook. At the end, tell them how to purchase the full ebook.
  1. Offer a Free Chapter  

Let potential readers preview part of your ebook for free by offering one chapter as a downloadable sample. If they enjoy that part, they’ll be more likely to buy the full book. You can share the free preview chapter on your website or as a content upgrade for email subscribers.
  1. Run a Free Promotion  

For a limited time, make your ebook free on major platforms like Amazon Kindle and Selar. The short giveaway will help you get more readers, reviews and buzz around your book. In the end, those new fans will be primed to check out your other paid books.
  1. Crowdsource Promotion

Get creative and incentivize others to help spread the word about your new ebook. Run a contest or giveaway where people can win prizes by sharing your book’s promo materials or coming up with creative ways to promote it online.
  1. Partner with Influencers

Identify influencers in your book’s niche and see if they’d be willing to promote an excerpt, review, or sample to their audience, for free, in exchange for a percentage of sales their promotion generates. Their endorsement can get your ebook in front of many potential buyers.
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Final Thoughts

Selling an ebook online takes effort, but it doesn’t have to cost much money. With creative strategies, patience and hustle, you can drive plenty of free traffic and visibility to market your ebook effectively. Over time, consistent promotion and word-of-mouth can lead to great sales without paid advertising.
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This article was first published on 20th June 2024


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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