BUSINESS

How To Do Market Research

We hear “market research” every day. But do we even know what it is, how much more, carrying it out? Market research, according to Hubspot, is “the process of gathering information about your target market and customers”. It refers to

4 Ways To Sell Emotionally

Tom Snyder, the founder of VorsightBP, once said: “Every decision is emotional”.Marketing experts have confirmed that purchase decisions are made emotionally. This doesn’t imply that there is no element of logic in buying. However, a great chunk of every purchase

Steps To Retargeting Customers Via Instagram

Neal Schaffer defined retargeting as “an effective digital advertising method where potential customers are targeted with specific ads crafted from their online behaviours”. This simply means that online users’ activities are tracked so that one can target their search interests

Guide To Storytelling In Your Marketing Process

To succeed in your marketing process, you must tell good stories. People resonate better with stories; you must be good at storytelling to grab their attention. Stories appeal to the emotional sides of people rather than the logical ones. You

Brands We Love: Parresia Publishers

Parresia is a publishing company headquartered in Lagos. It publishes fiction and creative non-fiction primarily targeted at a Nigerian readership and has a nationwide reach. The company has been one of a few traditional publishing outfits in the past decade.

4 Ways Platforms Can Propel Financial and Economic Inclusion in Nigeria 

    There are hundreds of platforms operating across Nigeria. From Jumia and Konga, which connects providers to buyers, to Hello Tractor, which connects farmers to providers of farming equipment, online platforms have the inherent yet unleashed capacities to drive

Business Growth Tips: How To Reduce Fixed Costs In Your Business

Fixed costs are costs that are not dependent on the number of goods or services that your produce. They stay the same regardless of any increase or decrease in your business’s production output. They also tend to be recurring, i.e.

SME Spotlight: Matog Consulting

Matog Consulting is a management consulting company located in Lagos. It provides business development services to SMEs and startups in Nigeria. Its focus areas range from risk management, corporate governance and board evaluation, to loan restructuring, business restructuring, and financial

Debt Vs Equity Finance: Which Is Better For Your Business?

If you’re seeking funding for your business, there are multiple sources of finance you can choose from. You may either utilize funds that you have saved up or hunt for external support. If you opt for the latter, you could

6 Things to Consider Before Investing in Commercial Real Estate

If you are looking for a decent investment opportunity that’ll yield you good returns over the long term, you should consider commercial real estate. Besides being a source of passive income, it also protects its owner’s wealth from getting devalued

Connect Nigeria Business Mixer: Meet the Speakers

  Connect Nigeria Business Mixer is the premier business networking event in Lagos, Nigeria. It brings together executives, founders, and stakeholders from across Nigeria’s commercial landscape, and gives them the opportunity to network, gain rare insights, make valuable connections, and

How To Refine Your Startup Sales Process

  One of the biggest mistakes startup founders make is that they focus only on sales quotas and revenues. This is why they hit plateaus and miss several opportunities to improve. Successful startups that have metamorphosed into large companies always

How To Gain High Value Contacts At Your Next Networking Event

You are at a networking event. It’s a beehive; everyone’s having a conversation. You want to start one too, but you’re not sure how you should go about it. You’re there to gain valuable new contacts. The scene before you

Business Growth Tips: 5 Sales Strategies to Help You Grow Your Revenues

You want to multiply your business’s returns and move it further up the growth ladder. And to make this happen, you’ll need to implement techniques that can help you succeed in your industry or niche. But you’re not sure how

5 Channels For Founders to Measure the Impact of Their Value Proposition 

  It is one thing to build a product, it is another to evaluate the value proposition of your product. It is very important to assess the strength or success of your value proposition because most founders often fall into

How Founders Can Discover The Business Of Their Ideas

  After you must have explored and articulated your business idea, the next step is to discover the business aspect of your idea. This is an important stage in moving your idea into a product, as it will determine if

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