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You want to multiply your business’s returns and move it further up the growth ladder. And to make this happen, you’ll need to implement techniques that can help you succeed in your industry or niche. But you’re not sure how to go about this.

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If the lines above describe you and your enterprise, you’ll find this article useful. Here, we’ll talk about five sales strategies that will enable you to expand your revenues. These tips don’t just apply to firms in a few sectors; they could work for a large segment of contemporary businesses.

Let’s dive in.

Try Cold Emailing

If you’re going to increase the number of successful sales your business records, you may have to reach out to more potential customers. One way to do this is by sending cold emails to them. Businesses do this to start a conversation—and ultimately, a relationship –with prospective clients.

Of course, the first step in this strategy is to build an email list. This will contain the email addresses of people or businesses who may become paying customers somewhere down your sales funnel. If you’d like to know how to create an email list, read our article, Build an Email List for Your Business.

There’s also a guide to cold emailing here: 5 Steps to Writing Cold Emails that Convert.

Qualify Prospects

It is one thing for a person to be interested in your product or service, and quite another for them to be a good fit as a customer. You may want to have as many people as possible in your list of leads. But it’s wise to screen prospects and only engage persons or businesses that know what their needs are and are willing to have you provide them at a reasonable cost.

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Other factors you should consider include whether the prospect is in your target market, how familiar they are with the type of product you sell, and whether they have the authority to make the purchasing decision on behalf of their organization.

Find out more in our article, How to Qualify Your Sales Prospects and Leads.

Leverage The Power Of Storytelling

There’s nothing wrong with sharing data that shows how awesome your product or service is. But although there’s a place for facts and figures in your marketing efforts, you should also try to communicate the benefits of your offering to your target audience with storytelling. Evidence suggests that stories are quite effective at capturing the attention of potential customers.

The ‘stories’ we’re referring to here are accounts that show how your product can solve your customer’s problem. For example, a story about how a clothing brand makes its customers both comfortable and fashionable.

Learn more about storytelling here: How to Grow Your Business through Storytelling.

Work With An Excellent Sales Pitch

You will often have to convince your leads that your business can provide them with just what they need. This may require that you draft a short but compelling explanation of what your enterprise is, what it does, and who it serves. This brief run-down is called a sales pitch. A pitch of this kind should also note how your offering has benefited specific customers, and contain a Call-to-Action (CTA), which invites your listener or reader to have a conversation with you about your product.

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If you’re wondering how to write a sales pitch, you’ll find more information in our article, How to Create the Perfect Sales Pitch.

Engage Existing Customers

Many businesses get so preoccupied with attracting new customers that they neglect existing ones. You shouldn’t make this mistake. Relevant data suggests that repeat customers contribute a clear majority of sales for the average business. If you treat them well, they could generate a lot more in profits for you via increased purchases.

You may keep your customers happy by rewarding them with gifts, as part of a customer loyalty program. And you could also give them extra products for referring new customers to your business.

Final Words

Your business’s growth largely depends on how successful you are at selling your products and services. So you must get your approach to selling right. Adapt the five strategies we’ve discussed here to your enterprise’s operations, and you’ll see a significant increase in your revenues.

Featured Image Source: Inc. Magazine
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This article was first published on 28th September 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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