Archives Tag: Marketing
How To Sell On Twitter
April 19, 2022
If you aren’t using social media for business, you will constantly lag behind your competitors because of how much it has evolved as a tool. To be successful on various social media sites, you need to use different techniques. For example, Instagram focuses on media, whereas Twitter focuses on text. When establishing a strategy, … Continue reading How To Sell On Twitter
How To Effectively Use SEM
April 19, 2022
Search engine marketing is known as SEM, SEM is a very efficient technique for small businesses to connect with their target market, attract new clients, boost sales, and lower acquisition expenses. Read more about Tech Increasing a website’s visibility on search engine results pages through paid search advertising is referred to as SEM, an … Continue reading How To Effectively Use SEM
4 Ways To Sell Emotionally
April 19, 2022
Tom Snyder, the founder of VorsightBP, once said: “Every decision is emotional”.Marketing experts have confirmed that purchase decisions are made emotionally. This doesn’t imply that there is no element of logic in buying. However, a great chunk of every purchase decision is made once a brand can appeal to the buyer’s emotions. What does this entail? … Continue reading 4 Ways To Sell Emotionally
Guide To Storytelling In Your Marketing Process
April 19, 2022
To succeed in your marketing process, you must tell good stories. People resonate better with stories; you must be good at storytelling to grab their attention. Stories appeal to the emotional sides of people rather than the logical ones. You might have heard or read that customers don’t buy based on logic but on emotions. Read … Continue reading Guide To Storytelling In Your Marketing Process
B2C Marketing Strategies
April 19, 2022
B2C marketing is the short form of business-to-customer marketing. It has been identified as the most common type of marketing, against B2B (business-to-business) marketing. Simply put, B2C marketing is the framework for running marketing campaigns to attract and retain customers for a business. It is a marketing process that involves businesses going out of their … Continue reading B2C Marketing Strategies
Inbound Marketing Strategies
April 19, 2022
According to Neil Patel, inbound marketing is “a method of growing your business by building lasting relationships with consumers, prospects, and clients by ‘pulling’ them to your brand via SEO, content marketing, social media, video marketing, and more”. It is a kind of marketing that lets you go personal with your customers, fulfilling their market … Continue reading Inbound Marketing Strategies
How To Start A Digital Marketing Agency In Nigeria
April 19, 2022
Truehost defines a digital marketing agency as “a business that focuses on the promotion of products and services over the internet”. These agencies usually provide services such as social media management and content creation, in addition to email marketing and other forms of online marketing. With the increase in online content consumption, potential customers are … Continue reading How To Start A Digital Marketing Agency In Nigeria
SEM (Search Engine Marketing) Strategies You Should Know
April 19, 2022
According to Reverb, Search Engine Marketing (SEM) is “a process of attracting target users via paid ads that become visible on the top positions of Google’s search results”. SEM is often confused with SEO. However, while SEO (Search Engine Optimization) is the organic reach of a website depending on the site’s optimization, SEM is the … Continue reading SEM (Search Engine Marketing) Strategies You Should Know
5 Growth Marketing Tips That Can Boost Your Product Growth Fast
April 19, 2022
You have just developed a new product and you are ready to hit the marketing running. However, you need your product to be in the hands of many users as possible so that you recover your capital, get profits, and have the investors back you. The big truth is that getting many people … Continue reading 5 Growth Marketing Tips That Can Boost Your Product Growth Fast
How To Turn Your Excess Inventory Into Cash
April 19, 2022
You build up excess inventory when there’s less demand for your product than what you’re offering. This could be a big bother for you, as surplus stock takes up space and ties up capital that you could have reinvested into your business. Read more about Business There’s the option of simply giving such items away. … Continue reading How To Turn Your Excess Inventory Into Cash
5 Key Market Insights Before Launching Your SMEs In Nigeria
April 19, 2022
Small and medium-scale businesses contribute 60% to Nigeria’s GDP. However, over 70% of new SMEs do not make it to their third year due to inherent problems peculiar to Nigeria. Findings show that most businesses that collapse before their third year do so because of poor insights into the Nigerian terrain. Studies have … Continue reading 5 Key Market Insights Before Launching Your SMEs In Nigeria
Ways To Improve Your Social Media Engagement
April 19, 2022
Are you finding it hard to sustain your engagement levels on social media? It could be a result of poor social media algorithms, including how your followers are able to find your content; or an inadequate social media strategy. Try these tactics if you want your social media strategy to be back on track. Read … Continue reading Ways To Improve Your Social Media Engagement
Top 5 Offline Campaign Strategies You Should Be Trying Out Now
April 19, 2022
I understand that there is a craze for marketing offline marketing campaigns. But can I inform you that there are offline strategies that work? Absolutely! In this digital world, there seem to be some offline marketing strategies that continue to thrive. These strategies are proven to deliver massive results, sometimes, even more than the online … Continue reading Top 5 Offline Campaign Strategies You Should Be Trying Out Now
LinkedIn Marketing For Businesses
April 19, 2022
With over 700 million active LinkedIn users, it is a great platform to promote your business, gain traction, and generate more sales. Several businesses are already implementing strategies that will help them gain massive results. Read more about Business In this article, I will be sharing tips for your business if you want to go … Continue reading LinkedIn Marketing For Businesses
Role Of Copywriting In Marketing
April 19, 2022
According to Contentfly, copywriting is “the art of writing with the intent of having a customer take a specific action”. More than just sending random emails, running ads, or making social media posts, copywriting helps persuade customers to buy a product. It is one thing to show your customer how cool your features are … Continue reading Role Of Copywriting In Marketing
