Instagram “Latest Shares” Test: The Evolution of User-Curated Content

Instagram is a social media platform that has become an essential part of our lives, with over one billion active monthly users. It has revolutionized the way we communicate and share information, and its latest test is set to take things to the next level. Read more about Social Media In late 2021, Instagram […]
How IG Verification Can Increase Business Visibility

In the world of social media, Instagram is one of the most popular platforms for businesses. It offers a great opportunity for companies to showcase their brand, connect with customers, and increase their visibility. One way to do this is by getting verified on Instagram. Verification is a powerful tool that can help increase […]
Grow Your Kitchen Business Using Instagram

Instagram is one of the most popular social media platforms with over 1 billion active users. Its popular usability makes it an excellent platform for businesses to showcase their products and services. For kitchen businesses, Instagram can be a powerful tool to showcase your food, attract new customers, and build brand loyalty. If you […]
Steps To Retargeting Customers Via Instagram

Neal Schaffer defined retargeting as “an effective digital advertising method where potential customers are targeted with specific ads crafted from their online behaviours”. This simply means that online users’ activities are tracked so that one can target their search interests when advertising. Read more about Business For instance, if you are always searching for schools in […]
20 Quick Replies To Instagram Comments

To show your engagement level on Instagram, you would need to give well-thought-out replies other than the usual “Thanks for your comment” or just “thank you”. If you are not creative with the kind of replies you give followers, they would likely not engage with your brand. In essence, regular replies to comments on your brand’s Instagram […]
4 Nigerian Fashion Designers You Should Follow On Instagram

Out of the numerous social media platforms available in Nigeria, one of the best places to follow your favorite designer is Instagram. Instagram is a great platform for sharing pictures. Pictures are mostly used by fashion designers to show their creativity. It is not surprising to see that most fashion designers in Nigeria take their […]
Yielding Results With Instagram Reels

Instagram reels are vertical videos on Instagram of short duration, (15 seconds to 60 seconds), this allows for the display of creativity of Instagram content creators. Read more about Social media How effective have Instagram reels been? Over time, Instagram reels have really been effective in driving sales, engagement, traffic, etc one unique thing […]
5 Nigerian Fashion Brands On Instagram That sell Abaya

Muslim faithfuls all over the world are excited as Eid al-Fitr is just around the corner. In fact, it is in a few days. Eid al-Fitr is an important religious holiday observed by muslim faithfuls all over the world. The holiday marks the end of Ramadan, which is the Islamic holy month of fasting. Read more […]
Facebook Acquisition Of Instagram: Lessons To Learn

Facebook bought Instagram (founded by Kevin Systrom and Mike Krieger) for $1 billion in 2012, a shocking sum at that time for a company with 13 employees. Instagram today has over one billion users and contributes over $20 billion to Facebook’s annual revenue. Zuckerberg, in particular, wanted to buy Instagram to avoid competition as it […]
How To Create An Instagram Carousel Post For Social Media Marketing

Instagram Reels has enjoyed its larger share of attention since it was introduced, but we need to pay attention to the relevance of Instagram carousels on the platform. One of the benefits of carousels is their ability to engage Instagram users by stopping them as they scroll and getting them to swipe. Read more about Social […]
12 Tips To Help You Sell Better On Instagram

Instagram is widely known as one of the biggest social platforms in the world, with millions of active users globally. These users are not merely using the platform for networking and posting content on their profiles, they are also shopping. This means that entrepreneurs can now advertise their products and services on the platform and […]
Why Getting On Instagram Explore Page Is Best For Your Brand

Instagram Explore page is one sure way to gain more visibility. You will be able to reach across to potential customers who will discover your content on time. Getting on the Explore page will mean getting more views and engagements, and to an extent, more Instagram followers. Read more about Social media But how […]
Steps To Selling Better On Instagram

Instagram, today is no longer a media for socializing and making friends alone. Instagram as a social media network has a lot of selling advantages, especially among influencers. It has and is still serving as a tool to drive market force (Demand and Supply). Read more about Social media The followings are the steps to […]
6 Ways To Use Instagram For Your Fashion Business
By now, you should not doubt the power of Instagram and the influence it has on businesses, as the platform has accounted for the success of various businesses. As a fashion entrepreneur, it is important that in this day and age you know how to leverage the platform’s advantages to your business growth and development. […]
Instagram Stories: A Good Way To Grow Your Brand In 2022

Social media has been known to be one of the most powerful tools to grow one’s business in this modern world. To become a successful brand manager or marketer, you have to understand the features of most platforms and how to use them. Read more about Social media In this article, we will focus on […]
Debunking Instagram Myths

Most of the things we believe about social media platforms are based on what a certain kind of people told us, and hardly what is being attainable on the platform. This is largely because it takes time and attention to details for you to apply these principles and come up with a theory. This post […]