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Instagram Reels has enjoyed its larger share of attention since it was introduced, but we need to pay attention to the relevance of Instagram carousels on the platform. One of the benefits of carousels is their ability to engage Instagram users by stopping them as they scroll and getting them to swipe.

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In this article, we discuss what Instagram carousels are and why they are important for your social media strategy. We will also look at other tips about carousels and how to make a carousel post.

Instagram carousels: What are they?

An Instagram carousel refers to a post that has more than one photo or video. Instagram users can view the carousels by swiping left on the said post when they are using the app on their mobile devices. Likewise, desktop users can view the carousel post by clicking on the arrow button on the right of a post. Summarily, a carousel post is like a slideshow of posts.

The effect that carousel posts have cannot be ignored. The posts can actually get people to stop their scrolling and engage with your content. If the first slide is enticing enough, they will surely swipe and swipe. This has made Instagram carousels outperform photo and video posts and even Reels when it comes to engagement.

The best time to use Instagram carousels

You need to be careful when it is about posting carousels. The unique nature of these posts makes them fit for some specific Instagram content.

The best ways to use the Instagram carousel post include but are not limited to:

  • Educational content
  • Tutorials
  • Photo dumps
  • Infographics
  • Event highlights
  • Brand storytelling
  • Before-and-after content
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  • Product reveals
  • Product/brand updates
  • Behind-the-scenes looks
  • Size requirements for Instagram carousels

It is important to know the right size requirements and specifications and to follow them when making a carousel post on the platform. Optimize your posts with the following ratio options:

  • Square (1:1)
  • Horizontal (1.91:1)
  • Vertical (4:5)

For images, you would have to ensure that the resolution is at least 1080 x 1080 pixels. Videos have a minimum resolution of 600 x 600 pixels and a maximum resolution of 1080 x 1080 pixels.

Steps on how to create an Instagram carousel post

Creating a carousel post should not pose a problem for you if you know your way around it. Once you have selected the images or videos you want to use, you can now create an Instagram carousel post by following these steps:

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Step 1. Click on the “+” button from the navigation bar at the top of your screen.

Step 2. Select the option to create a new “Post.”

Step 3. Tap on the “Select multiple” Option.

Step 4. Choose the intended photos/videos for the carousel post. You can only select up to 10 of them. Then tap on “Next.”

Step 5. You can edit the photos and videos by applying filters that suit your interest. You can choose to apply the same filter throughout all the images and videos to make the whole post look standard. Tap on the “Next” button when you are done.

Step 6. Give the carousel post a suitable and captivating caption that will likely get people to engage. You can also use relevant Instagram hashtags to improve post visibility. Also, add a location or a reminder and tag anyone you so wish to tag.

Step 7. If you are okay with everything so far, you can now tap on the “Share” button and have it published. This is how simple it can be to create and share an Instagram carousel post.

In conclusion, it is not unfounded to say that an Instagram carousel post can be highly engaging. So if you are yet to use them in your social media marketing strategy, you are obviously missing out. Make good use of the opportunity that the carousel post offers by following the steps outlined above. Engaging with your audience should be the sole bane of your marketing strategy, and what other way to achieve that goal than by creating and sharing eye-catching carousels that will get people to pay more attention to your brand?

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This article was first published on 26th April 2022

ernest-chigaemezu

Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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