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Instagram is widely known as one of the biggest social platforms in the world, with millions of active users globally. These users are not merely using the platform for networking and posting content on their profiles, they are also shopping. This means that entrepreneurs can now advertise their products and services on the platform and at the same time make good sales.

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Below are some useful tips to help you be more successful when selling your products on Instagram:

Use a “Business” Account: Before you start making money on Instagram, you must make sure your account is a “Business” account. A Business account has specific features that make marketing easier and has the ability to promote posts to reach your audience.

Make your Branding Consistent: You have to check that your branding is consistent across channels. This helps to keep your brand presence recognizable and memorable. Be intentional about your profile picture, the style of your posts, and even your bio. Let them all contribute to your brand image.

Use Smart Tools to Manage your Account: There are tools to help you with managing your Instagram account. With them, you will be able to schedule posts, create relevant hashtags and captions, and engage with your audience better. A few tools to consider include MeetEdgar, Later, Agorapulse, etc.

You Need to Stay Consistent And Provide Value Through your Content: You must not forget that you ought to provide value and not just sell stuff. If you focus solely on selling your products, your profile will become a major turn-off for your target audience. Therefore, you should not make your profile account all about product features with links to buy. Try to engage your audience and spur them to partake in meaningful conversations. The truth remains: consistent, high-quality Instagram content is vital to the selling equation.

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Post Links To Products in Stories: Use Stories to talk about a product or service on Instagram. You can also directly add a link sticker to the product.

Use Reels to Address Main Points for your Audience: For best results, it is advisable to use all the features at your disposal for selling on Instagram. You can use the strategy of posting Reels that specifically address a tough point for your audience.

Make Use of The “Link in Bio”: Instead of linking to your homepage in your bio, you should link to a targeted page where customers that come from Instagram can make a purchase directly.

Utilise Hashtags: Using the right hashtags can make new customers find you, your business, and your products easily. Tag posts, Stories, and Reels with the right hashtags. You can also make your own branded hashtags for your brand and products. Branded hashtags help your loyal customers to find exactly what they are looking for.

Create Relevant Story Highlights: If some of your published stories featuring products have done really well in the past, then you should save them to a specific Story Highlight. Create and title a Highlight for stories featuring specific products so that customers can easily find them. You can also create different highlights for different products that you sell.

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Build Your Online Presence by Creating High-Quality Posts: Attract new customers on Instagram by posting high-quality images, posting valuable content relevant to your industry, using the right captions, and using a thorough marketing strategy with a planned content schedule.

Promote Posts Featuring Products: Learning how to promote a product post will definitely get you more visibility and eventually attract customers to patronise your product or service. You should promote posts with significant engagement. These posts will appeal to new customers since your existing audience are interested in them.

Sell With Instagram Shopping: Instagram has made it possible to sell directly from the app by introducing the Instagram Shopping feature. All you need to do is to enrol and connect your online store. Then you can create a “shop” on the app. After that, ensure to link directly to products in your shop in your posts, Reels, and Stories.

Selling on Instagram should not be a big deal for you if you know your way around it. Whether you are new to online selling or you have a brand that is already established, all you need is a good content strategy to put you on the right path and help you sell better. I hope that the tips discussed above will help you sell better.

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This article was first published on 21st April 2022


Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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