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  Instagram is a social media platform that has become an essential part of our lives, with over one billion active monthly users. It has revolutionized the way we communicate and share information, and its latest test is set to take things to the next level.
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In late 2021, Instagram announced that it was testing a new feature called “Latest Shares” that will allow users to repost content from other users on their own profiles. This feature has been in development for some time, and the company has been testing it with a small group of users in various countries, including Brazil, India, and Indonesia. This feature allows users to share posts from other users on their own profiles, giving them credit in the caption. This means that users can now curate their feeds with content that they love, without having to leave the app to share it on other platforms. The feature is still in the testing phase, so Instagram has not yet announced when it will be available to all users. However, if it does roll out, it will have a significant impact on how people use the platform. Here are some insights on Instagram’s latest Shares Test:
Instagram Latest Shares Test is a Response to User Feedback
The Instagram “Latest Shares” Test is a response to users who request a feature that allows them to share content from other users on their profiles. Instagram’s existing sharing options are limited, and this new feature will allow users to easily curate their feeds with content that they love. By allowing users to share content from other users, Instagram is taking a cue from other popular social media platforms like Twitter and TikTok, which have had this feature for some time. The move shows that Instagram is paying attention to what its users want, and is willing to make changes to keep up with the competition.
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Shares Test Will Change How We Use Instagram
If the Instagram “Latest Shares” Test rolls out to all users, it will change how we use the platform. Users will be able to curate their feeds with content that they love, and this will make the platform more engaging and dynamic. It will also help users discover new content and accounts that they may not have found otherwise. The feature will also make it easier for brands and influencers to get their content shared with others, which can help increase their reach and engagement on the platform. This is because when a user shares a post from another user, the original poster will be credited in the caption, which can lead to new followers and increased visibility.
Shares Test Can Lead to Copyright Issues
One potential issue with the Instagram”Latest Shares” Test is the possibility of copyright infringement. When users share content from other users on their profiles, they must ensure that they have the proper permissions to do so. If they don’t, they could be violating the copyright law, which can lead to legal issues and penalties. Instagram has addressed this issue by allowing users to opt out of having their content shared with others. If a user does not want their content to be shared, they can disable the feature in their settings. However, this does not guarantee that all users will comply with copyright law, so it is important for users to be mindful of the content they share on the platform.
Shares Test May Increase Engagement and Time Spent on the Platform
The Instagram “Latest Shares” Test has the potential to increase engagement and time spent on the platform. When users can share content from other users, they are more likely to engage with that content and spend more time on the platform. This is because users will be able to discover new content and accounts that they may not have found otherwise.
Register to attend the CN Business Mixer   The feature will also make it easier for users to share content that resonates with them, which can lead to more engagement from their followers. This increased engagement can help users build their brand and increase their reach on the go. Featured Image Source: Fonearena
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This article was first published on 23rd March 2023


Reuben Kalu (@kalu.reuben) is an award-winning and highly sought-after Google Certified Digital Marketer & Certified Facebook BYB Trainer.

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