How to Make Your Brand More Visible to Potential Clients
In a world saturated with conflicting signals, it can be quite difficult for brands to get the attention of potential clients. If you run a business, you’ll have to do more than just lay out your wares and wait for everyone to come to your doorstep. You will need to reach out to the […]
Online Reputation Management: Building a Positive Brand Reputation
In today’s digital age, maintaining a positive online reputation is crucial for businesses of all sizes. With the widespread use of social media, online reviews, and forums, a company’s brand image can be easily influenced by what is being said and shared online. Therefore, implementing effective online reputation management strategies is essential to protect […]
6 Steps to Build Your Personal and Professional Brands
Building your personal and professional brand is essential in today’s fast-paced and competitive world. This is especially true if you are active in the formal business space, which is perpetually saturated with individuals and corporate organizations battling to get the attention of their target market. A strong brand can help you stand out from […]
Growing Your Brand with Podcast Marketing
In today’s digital age, podcasting has emerged as a popular medium for people to consume content on the go. With the increasing popularity of podcasts, businesses are leveraging this platform to reach out to their target audience and grow their brand. In this article, we will discuss how businesses can grow their brand with […]
Creating a Powerful Branding Experience for African Businesses
Creating a unique branding experience for African business owners requires a nuanced understanding of the cultural, social, and economic contexts in which they operate. Africa is a vast and diverse continent, with over 1.3 billion people spread across 54 countries. Each country has its unique cultural and linguistic heritage, which shapes the way people […]
Revitalizing Your Brand through Marketing Communications Strategy
Revisiting your brand when your products are not selling can be a daunting task, but it is essential in order to stay relevant and competitive in the market. In today’s rapidly changing business environment, it is essential to have a well-thought-out marketing communications strategy. By revisiting your brand, you can take the necessary steps […]
Top 10 Nigerian Brands of 2022
Throughout the year 2022, Connect Nigeria has profiled some of Nigeria’s leading brands on a weekly basis. We have covered well-known names in various industries—finance, real estate, engineering, publishing, pharmaceuticals, and information technology, just to name a few. Our articles about them have explained the products and services they offer, and why they’re so […]
How To Start a Branding Agency in Nigeria
Branding companies help businesses establish a unique brand identity that their customers and target market recognize. But what is a brand? A brand is anything attached to a business that makes it more easily identifiable. Such things will include the business’s name, product name, logo, design colours, trademark, etc. Read more about Business But […]
How To Create an Authentic Brand Story and Gain Trust
A good story moves people; it moves the world. Only when you can create amazing stories will your prospects tend to look in your direction. Storytelling is important in every business. It is essentially what drives sales. No one wants to listen to or read a robotic advert that just asks people to come to buy […]
Business Growth Tips: How To Turn Your Customers Into Brand Advocates
A business owner who knows how important his or her customers are to the success of their enterprise will do all he or she can to please them. Besides their patronage, satisfied customers could recommend that business to their family and friends—and get people in their network to become buyers of that business’s products. Read more […]
How To Increase Brand Awareness
Many brands that have been launched in the past often find it difficult to make themselves known. Despite efforts, they seem to live in obscurity, thus, crippling their growth. Building a brand is not easy, as it will require so much work for it to take off. One of the things you have to […]
What Makes Up A Fashion Brand In Nigeria?
Mr. D produces indigenous female footwears. He has been in the business for over ten years. There is hardly anyone that lives on Street V that doesn’t know Mr. D and his business. Does it mean Mr. D owns a fashion brand? Read more about Fashion To own a fashion business in Nigeria means you […]
Fashion Brand In Nigeria: Ruff ‘n’ Tumble
Mrs Adenike Ogunlesi is the owner and founder of Ruff‘n’Tumble. She was born by a Scottish mum, Mrs. Betty Okuboyejo. Ruff ‘n’ tumble is an indigenous fashion brand known for making quality kids clothing, shoes and accessories. Read more about Fashion Since the inception of the brand, they have produced and designed various children clothing. […]
How To Make More Sales From Your Clothing Brand
People are going into several business niches these days, one of which is clothing. It has become a profitable niche, due to the fact that no matter how hard the economy might seem, people will keep wearing clothes, and will want to look presentable. This makes the clothing line a go-to for entrepreneurs. Read more […]
Easy Content Ideas For Your Brand’s TikTok, YouTube Shorts And Instagram Reels
Creating content on TikTok, Instagram, and YouTube should not be challenging to anyone. The struggle that usually comes up is the need to consistently come up with new ideas of what to post on these platforms. Hence, creating regular and useful content can be a difficult task for anybody. Read more about Social media TikTok, […]
Principles Of Brand Management
Brand management is the process of organizing the overall outlook of your brand. This entails crafting a great brand message. It typically refers to your strategy in communicating with your audience via social media, email and traditional advertising media. Read more about Business EDUCBA defines brand management as being “all about capturing the target […]