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Creating content on TikTok, Instagram, and YouTube should not be challenging to anyone. The struggle that usually comes up is the need to consistently come up with new ideas of what to post on these platforms. Hence, creating regular and useful content can be a difficult task for anybody.

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TikTok, YouTube and Instagram are platforms that allow for short-form content that can be consumed so quickly. The trends on these platforms are constantly changing. The platforms require a lot of creativity, and content creators are expected to engage with popular trends as often as they come

To solve the problem of what kind of content should be published on your brand’s TikTok page, Instagram Reels, and YouTube Shorts, read on to discover easy ideas that will prove helpful for content creation on these platforms.


Social Media Challenges: Publishing fun social media challenges will help you to gain followers.

Hashtags: Pay attention to trending hashtags and create your own if you can. This will introduce your page to a wider audience quickly.

Reenactments: In a fun way, use popular dialogue from films, TV shows or even online memes to make great reenactment videos on TikTok.

Tutorial Videos: Publishing life hacks and personal experiences can go a long way for your audience. What better way to teach them something new if not a good tutorial video?

Show Your Expertise: Whatever skills you have, you can use this platform to show them to your audience. Record the process of you creating art or designing or sewing; such videos always make good content.

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Tell A Story: You can tell your audience a story about your life or your business. This can be a short video.

Instagram Reels

Instagram vs Reality: You can show the real side of what you do vs the Instagram side of what you do. This means you are allowed to show the nitty-gritty of your craft and place it side by side with the staged aspect.

Before and After: In this type of content, you show a before and after picture or video of something peculiar to your brand. This could be anything at all, a rebranded product or your work environment.

Tips and Hacks: Helpful life hacks and other time-saving tricks will be appreciated by your audience. Also, offering skill improving tips on Reelswill win more customers for your brand.

Sneak Peaks: Showsneak peaks of your new product, service, or office and get your audience hooked to your page.

Behind The Scenes: Behind the scenes make great content for the three platforms. This type of content gives your audience a great insight into how you work, and sort of gives your brand identity.

Trends: Instagram trends are another source of content.

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How-To Videos: How-to videos are great for showing your audience how to accomplish something. They should relate to your industry/niche.

Answer FAQs: When you get frequent FAQs, you can provide answers through an Instagram Reel.

YouTube Shorts

Quick Hacks: Give your audience some creative hacks and tips to make their lives easier.

Tutorial Videos: Tutorial videos such as YouTube Shorts can be great content. Create engaging tutorial videos in 30 seconds or less.

Micro Reviews: Make a 30-seconds review on anything that is relevant to you or your brand.

Fact Time: Fact videos can also make great video content for YouTube Shorts. Keep them short to digest, as well as entertaining and informative.

In conclusion, You have to maximise the various opportunities within TikTok, Instagram, and YouTube. With the help of these platforms, you can create good content and grow your channels. Since these platforms are similar, their contents could be similar, too. The ideas suggested in this article will go a long way to establish your brand’s online presence and win more customers for you.

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This article was first published on 4th June 2022


Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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