BUSINESS

How Startups Can Integrate Artificial Intelligence for Business Growth

  “Artificial intelligence” is a broad term that refers to any type of computer software that engages in humanlike activities – including learning, planning and problem-solving. Read more about Tech Broadly speaking, AI can support three important business needs: automating

How to Plan and Execute an Effective Go-to-Market Strategy

  A Go-to-Market (GTM) strategy is a roadmap for launching a product or service into the market. It outlines the steps and tactics that a business should take to reach its target audience, generate demand, and establish a competitive edge.

How to Start a Gaming Business in Nigeria

  Gaming is the favoured pastime for many young Nigerians. The segment of the country’s population they represent—principally the urban youth –comprises millions of individuals. So it’s no surprise that businesses built around providing gaming as a service to these

How to Sell Anything to Nigerians

  You can’t be blamed for adopting the selling techniques that the world’s best sales gurus recommend. But here’s the problem: a lot of those tips are primed for cultures that are far removed from ours. So don’t be miffed

Top 10 Businesses You Can Start with No Capital

  It’s true that a large portion of Nigeria’s working population consists of entrepreneurs. Millions more would love to run their own businesses. But most of them are held back by one factor: they don’t have enough money to start

How Entrepreneurs Can Properly Manage Work-Related Anxiety

  The entrepreneurial path promises rewards. But it also comes with challenges. Founders who work hard at making their business succeed almost always have their schedules full. With concerns aplenty and little guarantee that their efforts will yield the desired

Scaling Your Business in Tough Economic Times

Scaling your business is challenging and complicated process. But when you factor in tough economic times, it can become even more difficult. The good news is that there are ways to grow your business during a recession, and even

How To Get A POS Machine for Your Business in Nigeria

  As technology advances, payment methods are also evolving, and it’s becoming increasingly important for businesses to have a Point of Sale (POS) machine. A POS machine allows you to receive payments from customers using debit or credit cards. In

Register Your Business with SMEDAN to Access Loans, and More

  SMEDAN – the Small and Medium Enterprise Development Agency of Nigeria – has embarked on a mass registration of MSMEs in Nigeria. Businesses which register with the agency are eligible for loans, grants, insurance, training and other forms of

7 Areas to Incorporate Artificial Intelligence in Your Business

  Artificial Intelligence (AI) is an advanced technology that is revolutionizing various industries, including business. AI can be defined as the ability of machines to learn and carry out human-like activities with minimal or no human intervention. The technology has

6 Gamification Strategies for Business Growth

  Gamification, the use of game design elements and mechanics in non-gaming contexts, has gained traction as a powerful strategy for businesses to drive engagement, motivation, and growth. By incorporating elements such as points, badges, leaderboards, and challenges into various

Revolutionize Your Customer Loyalty with These 5 Gamification Strategies

  Gamification, the use of game design elements in non-game contexts, has gained popularity as a powerful strategy for businesses to engage customers, boost loyalty, and expand their customer base. By incorporating elements such as challenges, rewards, and competitions, gamification

Take Your Revenue to the Next Level with Club Connect

Club Connect Community, developed by Connect Nigeria, is a dynamic business community designed to serve as a hub for Nigerian entrepreneurs and businesses seeking to launch, scale, and improve their business operations. The exclusive business community provides a one-stop-shop approach

Growing Your B2B in Nigeria During Economic Downturn

  The Nigerian economy has faced challenges in recent years, including periods of economic instability and downturns. However, despite these challenges, there are strategies that B2B (business-to-business) companies can employ to grow their businesses in Nigeria. In this article, we

Setting Up A Travel & Logistics Startup In Nigeria

  Nigeria, a country located in West Africa, is known for its rich cultural heritage, diverse landscapes, and growing economy. In recent years, there has been a significant increase in the demand for travel and logistics services in Nigeria, driven

The Future of Regulated Crowdfunding in Nigeria

  The future of regulated crowdfunding in Nigeria holds great potential as an alternative financing option for businesses, startups, and social projects. Crowdfunding has gained momentum globally, and Nigeria has also witnessed the emergence of crowdfunding platforms regulated by the

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