BUSINESS

5 Black Friday Content Businesses Should Consider Pushing Out

  Black Friday is a pivotal event for businesses, offering a unique opportunity to maximize sales and engage with customers. To capitalize on this retail frenzy, companies must strategically curate and disseminate content that resonates with their target audience. This

5 Things Founders Must Put in Place to Avoid a Startup Shutdown

  Starting a new business is an exhilarating journey, filled with opportunities and threats. However, statistics reveal that many founders face the risk of a startup shutdown within their first few years of operation. The road to success is paved

5 Strategic Ways Founders Can Reward Themselves

Founding and leading a startup is an endeavour that demands dedication, perseverance, and a lot of hard work. One significant challenge for founders is how to compensate themselves fairly without compromising the financial health and potential of their startups.

Successful Business Growth Tips in Nigeria’s Commercial Environment

  Wondering how to catapult your business into a higher growth trajectory? While every entrepreneur dreams of swift business expansion, the Nigerian business ecosystem has unique challenges and nuances that may make pulling off this sort of success a bit

7 Business Ideas at the Intersection of FinTech and PropTech

  For a while now, financial technology (FinTech) has been the driver of much good going on in Nigeria’s tech ecosystem. And in recent times, we’ve seen the rise of another segment—property technology (PropTech) – and it’s showing plenty of

Dominating the Seas of E-commerce: Why SEO Reigns Supreme

  In the fiercely competitive landscape of digital marketing, where businesses grapple with relentless tides and formidable foes, SEO stands as the unsinkable Titanic, the single biggest source of traffic propelling a brand’s marketing strategy to new heights. Read more

Top 5 Tricks for Successful Customer Acquisition

  Customer acquisition is a cornerstone of business success. After all, acquiring new customers ensures the growth and sustainability of your business. While there is no one-size-fits-all strategy for customer acquisition, there are several tricks and best practices that can

20 Black Friday Sales Ideas for Nigerian Businesses

Like anywhere in the world, Black Friday sales in Nigeria help many brands grow revenue and consumer engagement. I’m a living testimony of Nigerians who save all year round to go on shopping sprees during the Black Friday promo. This

5 Sustainable Growth Strategies for Startups

  In a world where the business landscape is constantly changing, startups often face immense pressure to grow rapidly. However, growth for its own sake can be detrimental if it’s not sustainable. Achieving sustainable growth is not only better for

Sony Plans $10 Million Investment in Africa’s Entertainment Industry

  Sony Group Corporation has launched the “Sony Innovation Fund: Africa,” a $10 million fund dedicated to investing in startups in Africa’s entertainment industry. This fund covers various segments, including gaming, music, movies, and content distribution. Sony has also announced

Navigating the Funding Winter: A Guide for Nigerian Startups

  Startups often find themselves in a constant quest for capital to fuel their growth and innovation. However, there are periods when securing funding becomes more challenging, commonly referred to as a “funding winter.” During these periods, investors may become

TruQ Emerges as Winner of TC Moonshot Battlefield, Secures ₦2.5 Million

TruQ, a Nigerian startup specializing in offering an operating system for third-party logistics, emerged as the winner in the TC Battlefield, a startup competition presented by TechCabal. This competition is dedicated to showcasing the innovative solutions of local startups to

7 Attributes of Innovative Startups

  Innovative startups are the lifeblood of the business world, pushing the boundaries of what is possible and driving economic growth. To thrive in today’s competitive landscape, they must possess a set of key attributes that set them apart. Here,

5 Signs That You’re Ready to Pivot

  In the dynamic world of startups and entrepreneurship, adaptability is often the key to success. While having a well-defined business plan and sticking to your original vision is important, there are times when a change in direction becomes necessary.

5 Reasons Club Connect Remains the Best Business Community

  In the dynamic and ever-evolving landscape of business, networking and community have proven to be essential ingredients for success. Nigerian business owners, in particular, understand the significance of building strong connections and staying updated with industry trends. That’s where

Register for the Connect Nigeria Masterclass to Scale Your Business

3x Your Business Growth Without Hiring is a Connect Nigeria Masterclass and it is designed to empower businesses with the strategies they need for growth. This includes harnessing the power of artificial intelligence, optimizing their marketing and sales efforts, and

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