Price versus Quality: Customer Priorities in Perspective
28th July 2016
In business, the aim of every company or business firm is to make good profit while keeping long lasting customers and attracting new customers each time with products and services that are solution oriented and are in constant demand. However, there are several major determinants of profit margins and successful businesses. Two of these key … Continue reading Price versus Quality: Customer Priorities in Perspective
Top 6 Ways Startups Can Increase Their Fan Base on Social Media
11th June 2016
Many entrepreneurs often say that doing your own business is a ticket to success. Although starting your own business is never easy, hard work and determination certainly land entrepreneurs into the desired point. With the more globalised world and technology, there comes a time to quickly grow any business. Social Media looks like it’s the answer … Continue reading Top 6 Ways Startups Can Increase Their Fan Base on Social Media
10 Ways Your Business Can Benefit From Social Media
21st April 2016
We are followed, our posts are liked, our pictures are commented on and our tweets are retweeted. This has become the order of the day in the 21st century. The impact of social media has become a daily routine, if not having an addicting grip on us. But most importantly, businesses have now resorted to … Continue reading 10 Ways Your Business Can Benefit From Social Media
Technology as a Catalyst for E-commerce Development in Africa
7th March 2016
This is Africa! Here farming is perceived to be the main occupation of local people. Here many rural areas do not have access to electricity and most urban cities cannot afford constant power. Here smartphones and advanced electrical gadgets were seen to be cut out for only the educated and rich. Yet, here, e-commerce is … Continue reading Technology as a Catalyst for E-commerce Development in Africa
The Impact of Increased Tariffs on E-Commerce
22nd February 2016
E-commerce businesses are finding strategies to curb the impact of increased tariffs on e-commerce.
Valentine’s Day- A Hype or a Necessity?
11th February 2016
Valentine’s Day or simply “Val’s Day” has over the years become an important day for many lovers worldwide. Celebrated on the 14th day of February each year, this celebration of love is believed to have originated from the Roman holiday Lupercalia and dates back to the 5th century. Valentine’s Day is named after a Christian … Continue reading Valentine’s Day- A Hype or a Necessity?