BUSINESS

How To Become an Entrepreneur in Nigeria in 2024

  2024 holds immense potential for those daring to forge their path. But stepping into the arena of building a business requires foresight, strategy, and a healthy dose of hustle. So, whether you’re a seasoned hustler or a curious newbie,

How To Conduct an End-of-Year Business Review

  As a business owner, it’s important that you closely examine your enterprise at the end of the business year. You should do an end-of-year business review to ascertain its current state—whether it’s performing above or below your expectations –and

How To Increase Your Business Sales in 2024

  The New Year presents business owners with a chance to build on the foundations of their achievements in the previous one or start over with their attempts to grow their enterprise. A big part of this move would be

Steps To Crafting Your Company’s Strategic Action Plan for the New Year

  As the year ends, it’s time to roll up our sleeves and dive into the exciting task of preparing our company for the new year. Crafting a strategic action plan is like plotting a course on a treasure map,

A Guide to Event Monetization in the Eagerly Anticipated Year of 2024

  As the world embarks on a new year, the enthusiasm for in-person events is palpable. After facing limitations and uncertainties, people are eager to reconnect, learn, and celebrate together. This article delves into the evolving landscape of event monetization,

How To Find the Best Delivery Partner for Your eCommerce Business

  You have an eCommerce business, or you’re on the verge of setting one up. So far, you have aimed to fine-tune your website’s layout and User Interface, so that it’s easy to navigate and order from. That’s an important

How To Recover from a Failed Business Venture

  Every entrepreneur dreams of success. If you’re one, you’ve probably imagined building a thriving business, one that plays a big role in its market, solving big problems and raking in huge profits while at it. Unfortunately, things don’t always

How To Grow Your Startup in 2024

  Economic fluctuations, tech trends evolving at breakneck speed, and ever-changing consumer demands demand an agile approach. This new year presents not just challenges, but exciting opportunities for those who are ready to adapt and grow. In this article, we’ll

5 Strategies for Crafting a Powerful Personal Brand

  Your brand isn’t just your logo or tagline – it’s you. As an entrepreneur, your brand is your most vital asset, attracting clients, investors, and collaborators all drawn to your expertise, values, and unique charisma. But building a powerful

Networking Tips for Introverts

  Can introverts survive, let alone thrive? Absolutely! While networking might seem like an extrovert’s playground, introverts possess unique strengths that can make networking a powerful tool for professional growth and connection. In this article, I’ll be sharing some networking

How Startups Can Avoid Conflicts Between Co-founders

  In the dynamic world of startups, challenges are inevitable, and one of the most critical factors for success is the harmonious relationship between co-founders. The recent closure of Pivo, a YC-backed Nigerian digital bank, sheds light on the significant

How To Become a More Productive Entrepreneur

  Truth be told, the hustle culture might seem glamorous, but it’s often unsustainable and unproductive. In 2024, let’s rewrite the narrative. Let’s ditch the burnout and embrace abundance, not just in financial success, but in productivity, creativity, and well-being.

Unboxing Christmas Markets in Lagos (or Your City)

  The Lagos air crackles with anticipation. Christmas carol melodies mingle with the rhythmic hum of hawkers, and the vibrant cacophony of the city takes on a festive crescendo. It’s time to venture into the beating heart of Christmas cheer

Finding the Best Christmas Deals and Market Bargains

The festive season is upon us, and the air crackles with excitement. But let’s be real, Naija Christmas comes with its unique pressure: the hustle to find the best Christmas deals and bag those bargains before they disappear like

Navigating Economic Fluctuations and Ensuring Long-Term Success

  The economy is prone to tides of prosperity and waves of uncertainty. With inflation rising and recessionary whispers swirling, it’s no wonder many feel anxious about the future. But fear not, for even in turbulent waters, savvy navigation can

Implementing Cost-Effective Marketing Strategies in Nigeria

  In a dynamic and competitive business landscape, the implementation of cost-effective marketing strategies is crucial for businesses aiming to thrive in Nigeria. With its diverse market, cultural nuances, and economic challenges, Nigeria offers both opportunities and obstacles for businesses

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