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  The New Year presents business owners with a chance to build on the foundations of their achievements in the previous one or start over with their attempts to grow their enterprise. A big part of this move would be to drive up sales, and therefore, revenues. But doing so is often a challenge, as there are typically hurdles to be surmounted en route to boosting business incomes.
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If you’re an entrepreneur and you’d like to increase your business sales this year, you’ll find this article useful. In it, we’ll talk about 7 steps you can take to multiply your sales in 2024. Here they are:

Offer a Great Product

Unless you’re offering a great product, you will struggle to convince people to buy more of it. Selling an excellent product is at the foundation of any realistic effort to raise revenue levels. Whatever you’re pushing to the markets, make sure that it is top quality. If it is, you’d be better able to attract and retain customers and persuade them to get more of your wares.

Aim for a Better Customer Experience

People in your target market are likely to purchase more of your goods if they are satisfied with their experience of your brand. This “experience” includes their engagement with your business across its various channels, its representatives, its products and services, and other brand markers. Their encounter with all of these aspects of your business should be pleasant enough that they’re eager to remain your customers.

Ramp Up Your Networking Efforts

If you haven’t taken networking seriously in the past, now’s the time to do so. Connecting with new people regularly (and within business contexts) may be a path to your meeting more prospects and landing fresh clients. Just try to be strategic with these meetings; they could yield the desired results if they begin at places like business meetups and networking events, industry conferences, and trade shows.
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Fine-Tune Your Sales Pitch

You will record more sales if you’re pitching more often and in many more contexts than you’re currently managing. But then, you’d need to “always be ready” with a great pitch. It’s probably time for you to take another look at your standard pitch format, and see if there are points that require tweaking. For example, you could emphasize the benefits of your services, or how many clients you’ve helped with your product.

Work with Data-Driven Insights

Plotting a path for your business without referencing relevant data is like planning to sail blind on an ocean. Here, “relevant data” means data on things like the size of the market you’re selling to, past and present demand, current prices, and so on. These details hint at your chances of successfully raising your sales, and what you need to do to make that happen. Depending on your industry, you could garner the right data from digital channels and analytics tools, or by conducting market research on the ground.

Strengthen Your Online Presence

Another step to increase business sales in 2024 is to build a stronger online presence. This entails setting up a functional website or updating it with useful content more often, posting more frequently on social media, and engaging your followers and the broader public on those platforms. An active brand, especially one that shares helpful or problem-solving information, has a higher chance of attracting potential customers than one which doesn’t, other factors being equal.

Raise the Quality of Customer Support

This is an aspect of business in which many Nigerian companies sadly fall short. The bright side of this reality is that it’s therefore easy to make a positive impression with decent customer service. Anecdotal evidence suggests that many people in our corner of the world remain loyal to businesses that treat them with respect, and are quick to resolve customers’ problems. It’s easy to see how businesses that excel at these things are better able to consistently improve their sales figures.
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Final Words

Most businesses will be working to secure higher sales this year than they’ve achieved in previous ones. If you’re an entrepreneur and your business is like the majority in this respect, you can take the steps we’ve talked about here to meet your sales targets.
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This article was first published on 29th December 2023 and updated on January 4th, 2024 at 7:05 pm


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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