BUSINESS

Transitioning From Solopreneur to CEO: Tips for Hiring Your Team

  Starting a business on your own is a thrilling journey, but as your dreams expand, so should your team. Transitioning from a solopreneur to a CEO means embracing growth and building a team that shares your vision. Here are

Growing Your SaaS: Easy Strategies to Get More Customers

  Running a software business, especially a SaaS (Software as a Service) company, is like tending to a garden. You plant the seeds of your product, nurture them with care, and watch them bloom into a beautiful array of satisfied

Leveraging User-Generated Content to Boost Brand Trust

  The impact of user-generated content (UGC) on brand perception is profound and far-reaching. As businesses strive to establish credibility and foster loyalty, user-generated content emerges as a powerful tool for building trust. Read more about Social Media Authentic experiences

Boost Your T-Shirt Business with TikTok: Simple Tips for Success

  Social media platforms like TikTok offer fantastic opportunities for businesses to reach new audiences and grow their brands. If you’re in the t-shirt business and looking to expand your reach, TikTok can be a powerful tool in your marketing

Igbo Apprenticeship System: History, Nature and Tips for Innovation

  A few years ago, in 2021, the Igbo apprenticeship system was introduced into the Harvard Business School curriculum and even appeared in the Harvard Business Review. This once localized system of indigenous practical business schools has now gained worldwide

Sim Shagaya Announces Launch of The Honey Badger Fund for African Startup

Sim Shagaya, a serial entrepreneur and CEO of uLesson, has introduced his latest venture, The Honey Badger Fund (HBF), aimed at supporting “extraordinary Africans.” Read more about Business “We invest in companies that are changing Africa for the better.

Afamefuna: An Nwa Boi Story Now Available on Netflix

  Netflix has premiered the highly regarded movie: Afamefuna: An Nwa Boi Story, much to the delight of Nollywood lovers and skeptics. First released in cinemas in December 2023, the movie looks into the Igbo apprenticeship system, as its name

Building an Influencer Marketing Campaign on Social Media

  Influencer marketing is a strategy where businesses collaborate with individuals who have a significant following on social media to promote products, services, or brand messages. This approach leverages the trust and authority these influencers have built with their audience

Leveraging Easter Gatherings for Business Networking Success

  As Easter approaches, families and friends gather to celebrate the holiday, creating an atmosphere ripe for connection and camaraderie. However, amidst the joyous festivities, there lies a unique opportunity to turn these social gatherings into valuable business networking opportunities.

Embracing Corporate Social Responsibility: Spreading Easter Joy

  This is Easter, and it presents a meaningful opportunity for businesses to embrace Corporate Social Responsibility (CSR) and give back to their communities. CSR goes beyond profit-making and focuses on making a positive impact on society, aligning with the

SEO Solutions in Digital PR to Promote Products & Services

  In the dynamic landscape of digital marketing, Search Engine Optimization (SEO) plays a crucial role in enhancing the visibility and reach of products and services. One powerful facet of SEO is its integration with Digital Public Relations (PR), where

How To Grow a Business with Limited Resources

  Growing a business can be tough, especially when you don’t have a lot of money or resources to spare. But just because you’re working with limited funds doesn’t mean you can’t expand and succeed. With some smart strategies and

How To Master Instagram Marketing in 7 Steps

  Mastering Instagram marketing is essential for businesses and brands looking to connect with their audience on one of the most popular social media platforms today. With its vast user base and visual-centric content, Instagram offers a unique opportunity for

Maximizing ROI with Social Media Analytics

  Social media has become indispensable for businesses looking to connect with their target audience, build brand awareness, and drive conversions. However, having a presence on social media is not enough to guarantee a positive return on investment (ROI). To

Which is More Effective: Email Marketing and Social Media Marketing?

  Email marketing and social media marketing are two prominent strategies in online promotion. Each offers unique advantages and challenges to businesses aiming to reach and engage their audience. As companies try to optimize their marketing efforts, understanding the strengths

How To Begin a Career in Content Marketing

  Starting a career in content marketing can be an exciting and rewarding journey. This involves creating and sharing valuable content to attract and engage a target audience. If you’re interested in pursuing a career in this field, here are

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