BUSINESS

Performance Intelligence Conference holds in Abuja

Key stakeholders and policy makers will gather at the Hilton Hotel, Abuja on February 23 and 24, for the 2016 International Performance Intelligence Conference poised to be a change catalyst for the Nigerian economy. The conference, with the theme: “Performance

Community Marketing: Synchronizing Your Market with Community Needs

  A lot of marketing professionals are starting to come around with different brand campaigns but they still have a long way to go. Looking at the current situation in marketing, only a few still understand the connection between content

Business Profile – BudgIT

How well do you understand the National Budget? What is the importance of understanding the 2nd most important document in the nation? Well, for one, understanding the National Budget helps you track how the nation’s revenue is allocated to projects

Business Profile: DealDey

5 years ago, finding discounts on your favourite products and services was not just difficult, it was rare. Back then, companies only promoted deals and discounts during festive and holiday seasons. Or even when they had clearance sales, you would

10 Skills You Need to Develop to Succeed in Negotiating.

Problem Analysis Effective negotiators must have the skills to analyse a problem to determine the interests of each party in the negotiation. A detailed problem analysis identifies the issue, the interested parties and the outcome goals. Preparation Before entering a

Increase Your Business Productivity And Grow Your Business With These Technological Tools

Patricia Fripp, a sales presentation expert once said that what she wanted in business was an unfair advantage. And no, she didn’t mean being corrupt or fraudulent or anything illegal or immoral. She sought an unfair advantage in business by

Jumia Announces Juliet Anammah as New CEO of Jumia Nigeria

Jumia Nigeria, one of the well known e-commerce platforms in Nigeria, has named Juliet Anammah as the new CEO. She takes over from Jeremy Doutte and Nicolas Martin, the former co-CEOs as they take over the leadership of Jumia Global

CBN Bans Use of Nigerian Debit Cards Overseas

Central Bank of Nigeria (CBN) has ordered commercial banks to stop customers from using their debit and credit cards outside the country. According to the bank, the measure is part of Federal Government’s efforts to obstruct the flow of foreign

Integrating Email with Your Marketing Strategy

Henry is a business developer for an insurance firm in Lagos. Today, he is to present to his Managing Director why his firm should adopt email marketing as part of the firm’s marketing strategy and how email will help the

Why You Should Advertise Your Business on Connect Nigeria This Christmas

Are you seeking digital marketing opportunities for your business this Christmas? If so, you’re at the right place – Connectnigeria.com. At nicely discounted rates, we offer SME owners the chance to connect to thousands of customers on cyberspace, particularly during

Advertising is Just One Leg

The gift of speech, like every other talent, can be of natural endowment or acquired through learning. Through practice, this gift gets better; expanding into new horizons and like good music becomes irresistible to anyone who listens. Say for example,

3 Reasons Why You Should Sign Up for a Trade Fair This Christmas

As the world gears up for the upcoming Christmas Day celebration, it’s a better time than ever for businesses like yours to put their best faces forward and connect with a large base of potential customers. Everyone is in “buy

Apply for the Cherie Blair Foundation Women’s Business Growth Project

Are you a female entrepreneur seeking business growth support? The Cherie Blaire Foundation has announced its partnership with ExxonMobil Nigeria and Enterprise Development Centre, (EDC) of the Pan-Atlantic University to design the Road to Women’s Business Growth Project. The initiative

MTN Rewards Customers with Prestige Loyalty Programme

On Saturday, December 4th, 2015, MTN Business officially launched the MTN Prestige Corporate Loyalty programme set on recognizing and rewarding the telecoms company’s top 100 corporate customers. The event took place in Victoria Island, Lagos and featured performances from artistes

Jumia Nigeria Breaks Sales Record on Black Friday 2015

E-commerce company, Jumia Nigeria has released news of its highly impressive Black Friday Sale, as cited in an official press release. Fatoumata Ba, Managing Director of Jumia Nigeria disclosed on Thursday morning the results. “Our amazing performance on Black Friday

MTN CEO, Michael Ikpoki, Resigns

According to the Daily Post, telecoms company MTN has announced the resignation of its Nigerian Chief Executive Officer, Michael Ikpoki. This was announced this morning (Thursday) as cited in the news report. The resignation has taken place amidst the company’s

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