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As the world gears up for the upcoming Christmas Day celebration, it’s a better time than ever for businesses like yours to put their best faces forward and connect with a large base of potential customers. Everyone is in “buy gifts mode” these days, you see, which is something to take advantage of as a business owner interested in maximizing your profits before the year runs out. People are seeking the trendiest and most affordable gift options for their loved ones, and for even themselves, and are looking to your business to potentially solve this problem for them through what you have on offer. Many small businesses are looking at the trade fair option this month as a means of marketing to thousands of leads in less time. A good example of such fairs is the upcoming Big Bang Sales 2015, powered by OaksTranzact which is set on attracting several Christmas shoppers across Nigeria, with exhibitors stocking the latest in fashion, home appliances, electronics amongst others. We’ve compiled a list of other benefits why your business should sign up for a trade fair this Christmas, some of which are interestingly overlooked: 1. Significant media exposure: Undoubtedly, big fairs like Big Bang Sale‘s tend to attract various media houses, all of whom are interested in covering the event for their viewers. Your business can be one of the many featured, expanding your potential customer base to those unable to make the fair in person. The cherry on top could be a possible feature interview, placing your face and your company’s brand out there for all to see. 2. Market intelligence: Another benefit of trade fairs is the notable market intelligence that can be gathered while selling within close proximity to competing SMEs booths in your industry. At the fair, you get to see in-person the whats and hows that they are employing to make massive sales, and possibly tailor some of their tactics to yours. 3. Networking opportunities: It doesn’t have to be competition all the way, with trade fairs giving you an opportunity to interact and network with others in your industry, all on a levelled playing field. The Big Bang Sales 2015 is a weekend-long programme, giving business owners plenty of time to get to know each other and arrange future partnerships. Have you ever sold your goods or exhibited at a trade fair before? Let us know what your experience was like in the comments section below. Also, if you’re interested in signing up for the Big Bang Sales 2015, here are some details to take note of: Date: Saturday 19th & Sunday 20th, December Venue: Teslim Balogun Stadium, Surulere, Lagos. Time: 10 a.m. – 7 p.m. daily For bookings and other enquiries: Please call 0705 787 8216 or 0807 731 7445 Email:    

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This article was first published on 17th December 2015


Ify Halim is a Writer and media enthusiast based in Lagos. She enjoys writing self-help/inspirational articles with published work in UYD Magazine, Edufrica, Our Stories Inc. and The Keele Concourse. She currently works at, Nigeria’s Information Portal. Follow her on Twitter @MissHalim or visit her online space at

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