BUSINESS

Strangers to Fans: 10 Strategies for Building Customer Loyalty

  Hey there, business owner! Let’s talk about something super important: turning those one-time shoppers into die-hard fans. Yep, we’re diving into the world of customer loyalty. Now, you might be thinking, “Isn’t customer loyalty just about giving discounts?” Well,

Transforming Employee Satisfaction: Keys to a Thriving Workplace

  Employee satisfaction is the secret sauce that can turn an ordinary workplace into an extraordinary workplace. When your team is happy, they’re more productive, creative, and likely to stick around. But how do you boost employee satisfaction? Let’s dive

Nail Your First Business Presentation: Insider Tips for Success

  Have you got your first big business presentation coming up and feeling a bit nervous? Giving a business presentation can be scary, especially if it’s your first time. But with the right preparation and mindset, you can knock it

How to Craft a Short-Term Business Strategy for Your Company

  Businesses draw up mission and vision statements for a reason. These statements provide a summarized picture of the aims that the business which creates them wants to achieve. But the outworking of these aims tends to take a while—they’re

How to Launch a New Product in 7 Steps

  You have a new product emerging from your production line. It’s one you’re excited about; you can’t wait for it to roll into the market, impress and attract customers, and bring in a lot of revenue. Now you’re concerned

8 Email Security Tips for Individuals and Businesses

  Email has become a widely used communication channel. It’s utilized by people in corporate capacities and by private individuals, allowing them to stay in touch with friends, colleagues, and other contacts, locally and across the world. Unfortunately, bad-faith actors

How to Grow Your Business in Hard Times

  These aren’t the best of times for a lot of Nigerians. Rampant inflation has impacted the purchasing power of millions and has pushed numerous businesses to the brink of failure. If you’re an entrepreneur caught in the middle of

How to Get a Job Without Work Experience

  Many employers want to hire people with work experience, but you need a job to have work experience, right? Well, the good news is that a few other employers are willing to hire candidates who may not have traditional

How To Develop a Strong Employer Brand in Nigeria

  Nothing helped me understand the importance of a strong employer brand more than a conversation with a friend who had just finished law school. She got accepted to intern with Templars and she’s been shouting it to the high

Get Personal or Get Left Behind: How Owning Your Marketing is Non-Negotiable for a Small Business

  One of the many things that small business owners often struggle with is marketing their businesses. Many don’t realize that as a small business owner, your marketing needs depend largely on them and unless they get it right, they

Building Strong Visual Identities: Logos.ng and Nigerian Brands

  The importance of a strong brand identity in today’s competitive business world cannot be overstated. A strong brand identity can help a business stand out. I realized this when two fast food outlets opened on campus. One simply painted

How to Create a LinkedIn Company Page for Your Business

  With over 900 million professionals globally, LinkedIn has grown a form of reputation as the top networking platform for professionals. But LinkedIn goes beyond just being a networking platform for professionals and is one of the most important platforms

Top 3 Cloud Storage Solutions for Small Businesses in Nigeria

  In today’s business environment, the need to access files anywhere, share data securely, and collaborate remotely has become essential for the growth of any business. Cloud storage offers an efficient way of meeting this need by providing a way

How to Create a Culture of Accountability in Your Business

  In a previous post, I wrote about what a company culture is and why it is important to the success of any business. When it comes to running a successful business or ensuring its success, creating a culture of

Top 10 Reasons to Start Your Business

  Have you ever daydreamed about being your boss? You’re not alone. More and more people are ditching the 9-to-5 grind to start their own business. But if you’re on the fence, wondering if it’s worth leaping, you’ve come to

First Year in Business: 10 Mistakes That Guarantee Startup Flops

  Starting a business is exciting, but let’s be real – it’s also pretty scary, causing you to make certain mistakes. You’re diving into the unknown, and there’s a lot that can go wrong. Trust me, many entrepreneurs have been

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