BUSINESS

Do You Know That Referrals Are The Best Marketing Strategy?

Research records billions spent annually on advertising. Many companies invest a bulk of their resources in widening their reach and trying to acquire new clients, all to little or no avail. Fact however from a number of studies show that

SME Spotlight: Boomtrust Travels And Tours

The quality of one’s travel experience partly depends on the type of service they get from the travel agency they’re working with. If the agency plans and executes its trips efficiently, its clients could have a positively memorable experience. But

$45,000 In Cash Prizes On Offer At The Pitch AgriHack 2021 Competition For Agritech Startups

Heifer International invites agritech companies to apply for its Pitch AgriHack 2021 Competition, for the chance to win cash prizes totalling $45,000. The program aims to identify young innovators who are building scalable solutions that enable the resilience of Africa’s

Why Nigeria’s FinTechs Are Diversifying Their Services

Nigeria’s FinTech landscape, once overwhelmingly populated by niched startups, is evolving away from its early tendencies. A growing number of firms in that space are now offering multiple services. The trend in this direction is clear. While observers of this

Marketing Tools For Nigerian Marketers In 2021

Social media management is a very popular field in the Nigerian tech industry. It involves creating catchy content and strategy and marketing brands and personalities on popular social media platforms like Facebook, YouTube, Instagram and Twitter. The tasks involved in

How To Determine Your Company’s Net Worth

  You have probably heard talk about the ‘net worth’ of certain famous individuals. Perhaps you’ve even heard a few references to the net worth of a well-known company. While it’s a fairly common phrase, not everyone knows what it

How To Sell To Nigerians: 7 Hacks For Small Businesses In Nigeria

  Selling is art, and it differs from one country to another. How you sell to an American is different from how you sell to a Nigerian. Selling to Nigerians comes with its own peculiarities. Read more about How-To Nigerians

3 Ways To Gain Traction In Business

Ever gotten to crossroads with your business and feel there’s nothing left to do? Perhaps, your business has reached a ceiling with no hopes of breaking through. These can lead to frustrations on the part of the entrepreneur and members

Financial Institutions For Funding Agro-Allied Enterprise

  Agriculture aside from oil is the second-largest industry and a major source of foreign exchange for Nigeria. In the wake of the pandemic and an economic downturn, agriculture is part of the few sectors that thrive in difficulties. It

Last Week In Business

  So last week was particularly interesting in Business and I just thought to chronicle it in a single article. Note that these were actually the biggest business happenings from the past and not necessarily all there is to the

Guidelines On Starting Your Own Logistics Company

  With consumers shifting away from the physical shopping trend towards home delivery services, technological growth has paced up in the sector. This has made logistics services one of the leading business formats in the online marketplace. Read more about

Monday Motivation: Business Success Stories 

  Starting a business in Nigeria requires grit and determination to keep pushing, irrespective of challenges that are bound to arise. Read more about Monday Motivation Nowadays, running a successful business in Nigeria may seem like an impossible feat given

Business Growth Tips: How To Negotiate A Successful Business Deal In 7 Steps

  You are close to clinching a major business deal. The odds seem in your favour; discussions with the other party have gone well so far. Now, you’re at that stage where key terms need to be ironed out. It’s

SME Spotlight: Datina Designs

  The fashion industry, like most other segments of Nigeria’s economy, rewards staying power. The longer a brand remains relevant, the better known it gets, and the greater its reach in the market that it targets. Read more about SME

8 Popular Mis-Used Titles In The Content Business Industry

  A Content Marketer is a Multipurpose writer. They write content based on their predefined content pillars. A content marketer writes from a marketing angle. Read more about Business There are various titles a freelance content specialist can call him/herself,

Brands We Love: NACK Apparel

  The best casual wears express the creativity of their founders and the desire of the people who buy and don them. Finding the intersection between these two is no easy task. It takes expertise and an eye for beautiful

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