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  If you’d like to enjoy the advantages that accrue from being a member of a business club, you should consider joining Club Connect. It’s a community of emerging businesses and startups which grants members several exclusive privileges. They include the chance to network with business executives, access funding opportunities, advertise to tens of thousands across Nigeria, get coached and mentored by experienced industry leaders, and gain an audience with regulators. You can find out more about Club Connect HERE.
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During tough economic periods, businesses across all sectors can find themselves grappling with financial challenges and uncertainties. While the initial reaction might be to cut back on expenses and play it safe, there’s an often-overlooked strategy that can prove invaluable: joining a business club. Here’s why belonging to a community such as Club Connect can be a lifeline during trying times.

Networking Opportunities

The most immediate benefit of joining a business club is access to an extended network of professionals from various industries. These connections can lead to collaborative ventures, client referrals, and even opportunities for mergers and partnerships—things that could help your enterprise navigate the choppy waters of an economic downturn.

Funding Opportunities

One thing SMEs typically need when they hit the rocks is funding. If you’re a member of a decent business club, you’ll get access to some really good funding opportunities before others hear about them. This could prove crucial for your business’s survival when the going gets tough.

Increased Visibility and Reach

Business clubs often spotlight their members through various channels, be it newsletters, websites, or social media. That’s access to an audience of potentially millions of people. Think about what this could do for your businesses, especially if you’re striving to remain relevant and visible in a cluttered market.

Cost Savings

Many business clubs provide members with access to shared resources. This could be anything from physical spaces, like meeting rooms, to online platforms for advertising and promotions. During tough times, these shared resources can save you significant amounts of money.
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Emotional Support

Running a business in challenging times can be mentally and emotionally taxing. A good business club offers you, not just a professional network but also a community that understands the highs and lows of entrepreneurship. This sense of camaraderie can be a much-needed source of encouragement and support.

Learning from Others

Being part of a business club means you’re surrounded by other entrepreneurs and business leaders, many of whom have weathered their share of economic storms. Their experiences, advice, and mentorship are invaluable, offering shortcuts to solutions you might spend ages trying to figure out on your own.

Profitable Collaboration

In times of scarcity, collaboration can be the key to survival and growth. Being in a club presents you with numerous chances to collaborate on projects, events, or campaigns, allowing businesses like yours to pool their resources and expertise. This way, you’ll save scarce cash, reach new markets, and increase your revenues and profits.
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Staying Updated

The business landscape can change rapidly, especially during a crisis. Business clubs often organize talks, webinars, and seminars on current events and trends, helping members stay updated. This knowledge can enable you to make crucial decisions that’ll augur well for your company.
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This article was first published on 12th August 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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