BUSINESS

Mailchimp Acquisition: A Good Lesson For Companies In Nigeria

  From repurposing some old code from a failed online greeting card business to being acquired for a valuation of $12b in cash and stock, MailChimp’s story and its acquisition by Tech platform Inuit have surely taken the tech world

SME Spotlight: Intense NG

  Intense is a digital marketing agency based in Lagos. It works with its client businesses to increase their visibility and sales, and designs (or refines) their brand image so that it’s attractive to their target audience. Read more about

5 Ways SMEs Can Forecast Business Growth

  The best companies and businesses don’t grow by accident or happenstance. They grow deliberately by looking into the future to understand and predict their prospects in the coming years using several methods. Read more about Business There are several

5 Ways To Spot Innovation Opportunities To Drive Business Growth

  The difference between successful and thriving businesses and retrogressive and unsuccessful businesses is their ability to spot opportunities for innovation and use them to drive business growth. Read more about Business Successful businesses have a nose for seeing opportunities

How To Use The Business Model Canvas Template And leverage It For Business Success

  The Business Model Canvas (BMC) has presented start-ups and existing businesses with a great strategic management template for developing new business models and documenting existing ones. It is therefore useful and important to understand how to use and leverage

Key Reasons You Need A Bankable Business Plan And Guides For Developing One

  A business plan is a written description of your business’s future. That’s all there is to it–a document that describes what you plan to do and how you plan to do it. Whether you are planning to start a

Numbers You Should Track In Your Business

  Running a business can be quite overwhelming, especially in its early stages. Read more about Business You probably have to wear all the hats in the business – Finance, Customer Relations, Marketing, Communications, Technology and probably logistics too. Depending

5 Ways To Maintain Brand Relevance

  Things are rapidly changing in your industry. You can only do your business some good by changing with the times. There are new trends and ways of doing things that change every day, but if you refuse to optimize

5 Tips For Investing In Cryptocurrency

  Nigerians have embraced the crypto trade with great enthusiasm. They have made the country one of the world’s leading markets for digital currencies, in a matter of a few years. A survey conducted by Statista in 2020 indicates that

Brands We Love: SaroAfrica

  SaroAfrica is a diversified conglomerate involved in the agribusiness and consumer goods industries. For more than three decades, it has served various markets with products and services it manufactures locally and continues to grow its capacity to do so.

5 Tools For Boosting Marketing Strategy

  Every business, whether great or small, relies on effective marketing and brand awareness to thrive. This is why several businesses employ the services of digital markets. For digital marketing teams, their utmost goal is to make the product and

The Top 6 Digital Skills Tech Companies Are Looking For Today

  In our present world not being digitally educated as an employee, an employer, a prospective employee or a fresh graduate is a minus. As a matter of fact, our world is wired around technology and we are in an

Key Elements Of A Company’s Brand Style Guide

  According to AgileCRM, “a brand style guide defines your branding. It lays out how your brand is presented to and perceived by the market”. Technically, a brand style guide describes what your brand is identified with. It outlines areas

Influencer Marketing Strategies That Work

  Sometimes, gaining rapid brand awareness as a business can be tough when the business relies only on its powers. This is where influencer marketing comes in. Read more about Business Influencers are brought into the picture to help promote

How To Create An Impactful CSR Strategy

  Those days are gone, where organizations tend to only care about profitability in business. Now, there is a need for them to give attention to the world around them. Companies are required to offer value to the communities in

SME Spotlight: Big Field Digital

  Organizations in Nigeria, like everywhere else in the world, have embraced digital technology as a means to improving their operations and reaching their target audience. They are setting up websites, building apps, and running online adverts in a bid

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