Sometimes, gaining rapid brand awareness as a
business can be tough when the business relies only on its powers. This is where
influencer marketing comes in.
Read more about Business
Influencers are brought into the picture to help promote the brand and raise credibility in the eyes and minds of the outside world. Oftentimes, these influencers in question have expertise in the business field and are regarded as authorities. What a great way to market your business!
Wordstream defines influencer marketing as “a way to leverage the status of an individual within your organization to boost the profile and standing of the company as a whole”. This definition, however, covers influencers within the organization. There are third-party influencers who are known with their own brands or even in totally different fields but have the capacity to boost your company profile.
To achieve the aim of influencer marketing, certain strategies need to be implemented. In this article are some strategies that can be used to maximize the role of influencer marketing in your business.
Owning your niche doesn’t mean that you are the sole owner or inventor of it. It means you know everything that needs to be known about it. Say you’re running a fashion business, you definitely need to be aware of brands, know quality clothing materials and other necessary industry details. You can’t become an authority in your niche when you neglect continual learning, unlearning and relearning.
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Find Influencers In Your Field
Taking this step will make your business grateful to you for a long time. Look for authorities in the field of your business and follow them. Social media will be of great help. Connect with them and their own brands. Interact with them, because they accumulate your potential customers directly or indirectly. Engage with their conversations, live broadcasts, opinion polls and others.
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Attend Industry-Related Events
This is somewhat related to the first strategy. Attend seminars and conferences that host people in the same field as that of your business. Intentionally attend those events, knowing that you’re there primarily for the connections. Of course, learn from the courses or papers presented, but more importantly, make valuable connections. Exchange contacts and let them know you are interested in them. This way, you can build trust for future partnerships.
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Influence The Influencers
Once you have identified your accumulators/influencers, move to influence them as well. You can do this by actively engaging in their own deals and sharing their content. Reach out to them with proof of how well you have identified with their own brands. People are more likely to take an interest in your stuff if you first take interest in theirs. That is the principle of reciprocity.
More often, copying and pasting things do not help. It is true that you can look at the strategies of others to draw inspiration, but it has been abused. Do what works for you, and when you choose to copy, do so, bearing in mind that you have your own value system. What you copy shouldn’t just be replicated, but should be improved upon, according to your own standards.
Establishing your business entity as an influencer or reaching out to other influencers shouldn’t be so much of a headache. Know what works for you, own your niche, collaborate with others and find influencers who have an interest in what you have to offer. They will promote your business like it’s theirs, once this is achieved. Be patient also and trust the growth process.
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This article was first published on 5th October 2021
chidiogo-akaelu
Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.
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