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  Every business, whether great or small, relies on effective marketing and brand awareness to thrive. This is why several businesses employ the services of digital markets. For digital marketing teams, their utmost goal is to make the product and services of their clients gain traction and Return On Investment (ROI).
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In a bid to meet the needs of the clients, there are a plethora of tools for improving marketing strategies and ROI in 2021.
  1. Google Analytics

Google Analytics is possibly the most popular tool among marketers. The tool uses big data technology to extract information regarding web user behaviour and arm marketers with data with which they use to predict consumer behaviour. With Google Analytics, companies can understand consumer behaviour through the data it provides and can offer useful information to questions and address issues that may arise.
  1. Facebook Insights

Facebook Inc. has a marketing platform known as Facebook Insights which was brought on board to examine the performance of business social media account. The tool is used to track the performance of companies’ Facebook pages, study engagements and followers’ behaviours. Through this tool, you can improve page performance and tailor your marketing content that meets followers’ needs.
  1. Agency Analytics

This tool is similar to Facebook Insights, which allows the marketer to gather SEO for businesses and clients. The tool is a combination of SEO, PPC, social and analytics tools, which can be operated from a simple dashboard. The tool can be used to gather data from social media networks and Google AdWords campaigns. The tool can integrate over 30 different platforms including Facebook, LinkedIn, YouTube, Instagram and Mail Chimp, where you collate data on users, thereby tailoring your marketing campaigns to avoid bogus strategies.
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  1. Hemingway Editor

One of the most important tools for digital marketing is an app that helps in the readability of your content, which Hemingway Editor provides. The app checks grammatical errors and grades readability, which is the major component of content creation. No matter the content you’ve in mind, your inability to communicate makes such information useless.
  1. Optimizely

Optimizely is a marketing tool that helps in the optimization of websites and provides marketing solutions for businesses and clients. It’s regarded as the world-leading web optimization experimentation platform. Its working mechanism functions in the A/B split tests for apps, mobile devices, websites and innovative features. Venture Beat best described the tool as one that is
“all about optimizing adoption, engagement, and conversion by tweaking features, such as the wording on a call-to-action button, or by testing entirely new tools on audience subsets before rolling them out more widely.”

Final Words

Marketing is the very backbone of business survival. Marketing has never been easy since the advent of the digital economy. It’s become very complex for business people to thrive especially in this age of information surplus. Having the ability to streamline your business product and services to the right audience, and a larger one will take effective marketing, which is achieved through digital marketing tools. Featured Image Source: Corporate Finance Institute
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This article was first published on 5th October 2021


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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