BUSINESS

This Is Why You Need A Marketing Consultant

  Marketing Consultancy is the process of seeking professional advice and suggestions from a Marketing Consultant to improve the effectiveness of your Marketing Strategies. Read more about Business A Marketing consultant is an expert in marketing who helps create a

Importance Of Authenticity In Marketing

  As the digital world becomes intense and more populated, it is becoming more important to practice authenticity in marketing your business, because beyond products and services, customers tend to connect with the brands they love and trust on a

Fans Raise Over 180 Million Naira For Davido: Lessons And Takeaways

On the 17th of November, the social media space went agog over Davido’s controversial request for financial support, ahead of his birthday coming up on the 21st of November. Read more about Entertainment The “Skelewu” and “Gobe” crooner took to

How eCommerce Using Social Media Platforms Is Creating A Market For Online Shoppers And Vendors

The emergence of eCommerce in Africa has seen online shoppers take advantage of the convenience it offers, as goods can now be delivered directly to their doorsteps while they also have the flexibility of selecting the payment channel either using

The Biggest Sales & Marketing Mistakes And How You Can Avoid Them

Sales and marketing are the gaps between production as a business and distribution to where it is needed. It is a tool to serve your customers what they need. Sometimes, marketing strategies would require you to create a need, making

How To Carry Out Business Innovation To Achieve Growth

The rise of technological advancement has brought about a paradigm shift from the traditional to a modern way of doing business. Things are no longer the way they used to be. Therefore, it is the choice of every business owner

The Roadmap To Effective Digital Transformation In Business

Digital transformation is an integration of modern technologies to boost change in an organization.

Price Optimization: The Retailers Ultimate Guide

Are you a new entrepreneur just trying to set up your business or you’re already established but trying to find out how to optimize your sales price? If yes, then you’re in the right place. Relax, get a bowl of

How To Sell Anything To Anyone

Most people think they must have the gene of sales before they can sell effectively. But they fail to realize that selling goes beyond marketing your business, goods, or services and extends to marketing yourself as well. I can imagine

The Secrets To Conducting An Effective SWOT Analysis For Your Business

Letting your business run freely without checks could be detrimental to business growth. There should be a way of assessing your organization’s performance. You should be able to create a SWOT analysis when starting your business and update it annually.

Maximizing Trends To Grow Your Business

  The industry and market are evolving gradually and the whole environment is changing over time. Therefore, most businesses will need to change themselves and evolve as well over time, this means that as a business owner or entrepreneur, you

Employee Motivation And How It Affects Business Growth

Motivation is seen as the act of stimulating, inspiring and stirring up individuals to perform to their best capacity. It is a psychological term, which means it cannot be forced on employees because it comes automatically from inside the

How Businesses Can Utilize Sales Funnel To Enhance Business Growth

  As a business owner or entrepreneur, you may often find yourself in an imaginative position where you have grand creative ideas and other mind-blowing plans that make you feel fired up and motivated to get a jump-start with your

The Need For Legal Representation As An SME In Nigeria

  The knowledge gap between small and medium businesses in Nigeria and the legal system is very vast, so much so that it can be quite astonishing. The aim of building businesses in Nigeria is for making a profit, and

How Financial Literacy Affects SMEs

  Anybody can own an SME but not everyone who owns an SME would be considered financially literate. A business has different aspects and parts to it, and one of the most important is its finances. Unfortunately, many people are

Latest stories

BUSINESS

Featured Events

Discover upcoming events and opportunities across Nigeria.

More stories on

BUSINESS

Most Popular

Previous
Next
Previous
Next

Most Popular

Previous
Next