BUSINESS

How Businesses Can Use Web 3.0 Technology To Gain a Competitive Edge

  There is much buzz about Web 3.0 and how it is going to influence the mode of operation in areas of business, technology and sociopolitical and economic spaces. Experts have stated that Web 3.0 will define how we live

5 Ways To Use Your CRM To Its Full Potential

  Implementation of a Customer Relationship Management (CRM) solution gives your business a tremendous advantage over your competition. Nevertheless, having one doesn’t guarantee you an abrupt return on investment. You must know how to employ the software’s functionality and components

How To Grow Your Business, Generate More Revenue And Boost Customer Loyalty With Embedded Finance 

  Let’s start with this question, what is Embedded Finance? According to Finley, embedded finance is when non-financial companies offer their customers access to credit through their technology platform. The customers can be individuals or businesses, and the credit can

4 Surefire Strategies That Can Grow And Boost The Revenue Of Your Car Retail Businesss 

  Apart from getting a large car park, where your exotic cars are parked in the heart of town for sale, or getting licensed by the Federal and State governments, and knowing the type of car dealership you’re interested in,

Business Growth Tips: How To Incentivize Your Customers To Buy More

There are several ways you could increase your business revenues. One strategy could be to gain new customers whose purchases you’ll add to those of existing buyers. Or you could increase the price of your products so that each unit

4 Lessons Nigerian Businesses Can Learn From European Football Clubs To Increase Their Values And Followerships

  Owning a football club is a big business. There is so much that happens behind the game of the round leather balls. Recently, we saw the owner of Chelsea FC, Roman Abramovic, put up his club for sale at

How Nigerian Fashion Designers Can Grow Their Clothing And Fashion Businesses In Six Proven Ways

  Fashion and clothing is a powerful and booming industry worldwide. Nigeria is a thriving industry, despite the local and international competition. According to StearsBusiness, world fashion industry is worth over $2.5 trillion, with Africa’s share estimated at less than

5 Ways To Overcome Business Debt

  Being in financial debt – for too long – as a business owner can be frustrating and distracting. However, debt is not a bad thing; it can be used to grow your business, such as purchasing more items, expanding

SME Spotlight: Boxes And Baskets

Gifts are an important part of our lives. Whether we receive them by surprise or already expect them when they are handed to us, they lift our moods and make us appreciate the giver. And if they’re well-chosen by the

Rising Fuel Prices In Nigeria: Has Deregulation Begun?

In February, Nigerians were hit with something they thought had disappeared for good: a scarcity of petrol. Long queues returned at fuel stations across the country, with motorists and buyers holding fuel kegs waiting for hours to purchase petrol. Read

How Will The Russia-Ukraine Conflict Affect Nigeria’s Economy?

On Thursday, February 24, the long-running tensions between Russia and Ukraine descended into a full-blown war. Russian troops crossed into Ukraine, and the latter’s army mobilized to face the incoming threat. It was the start of the most violent conflict

The Relationship Between Marketing And Advertising

These two terms are most times used interchangeably, however, there are actually many differences, as well as similarities between marketing and advertising. In basic terms, marketing is the process of identifying customer needs and adopting the best strategy to meet

Principles Of Marketing Management

Marketing management is the function within an organization dedicated to marketing research, brand awareness, assessing environmental threats and leveraging new opportunities. A marketing executive tasked with creating a marketing plan must adhere to the key principles of marketing management to

The Pros And Cons Of Email Marketing

Email marketing involves sending out series of automated or one-off message around a specific topic or event. Email marketing allows you to create targeted and personalized messages, build meaningful relationships with your customers and improve response rates to your direct

The Role Of Employee Organization In Business Growth

It is one thing to have employees for your business and it is another thing to have organized employees working with and for you. It is important to note that organized employees are valuable assets of an organization. This is

What You Should Know About High Propensity Business

Propensity exists in dozens of different forms in the world of economics, either to invest, spend, save, import or export. Ordinarily, propensity is a natural tendency to behave or do things in a certain way. For example, cats have a

Latest stories

BUSINESS

Featured Events

Discover upcoming events and opportunities across Nigeria.

More stories on

BUSINESS

Most Popular

Previous
Next
Previous
Next

Most Popular

Previous
Next