BUSINESS
25th April 2024
Nigeria, Africa’s most populous nation and the continent’s fourth-largest economy is a land of immense potential for entrepreneurs. With a booming youth population, a growing middle class, and a rapidly developing tech scene, the Nigerian market offers a vast and exciting landscape for founders looking to scale their businesses. However, navigating this dynamic market … Continue reading 7 Traps Founders Should Know About the Nigerian Market
BUSINESS
Food
In the ever-evolving realm of on-demand delivery, African enterprises are swiftly etching out their space. Among these, Chowdeck, a Nigerian food delivery service established in 2021, has emerged as a trailblazer. It all began with Femi Aluko, the visionary behind Chowdeck, who, inspired by the swift food delivery systems in Dubai, resolved to introduce … Continue reading How Chowdeck Won its Distribution Game: A Recipe for Success
BUSINESS
TECH
Artificial intelligence has become a transformative force across various sectors, and marketing is no exception. The ability to personalize marketing efforts through AI enhances customer engagement and boosts the efficiency and effectiveness of marketing strategies. By analyzing vast amounts of data, AI tools can identify patterns and preferences that might escape human detection, enabling … Continue reading The Role of Artificial Intelligence in Personalized Marketing