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Many non-financial companies are looking for ways to generate revenue and increase customer loyalty by offering financial services. It will be a common practice for medical institutions in Nigeria to offer insurance services through digital or FinTech means. And this can only be done through embedded finance, which is the seamless combination of traditional financial services and another service. Embedded finance emerges when a non-financial website or app, such as a ride-hailing company or healthcare provider, incorporates a financial service, enabling customers to access financial services anytime, anywhere. In this article, I will show you how to use embedded finance to retain and grow your customers, while still generating more revenue. One of the tremendous advantages that companies can get from embedded financial services is generating revenue. Your organization – no matter its niche – can generate revenue with embedded finance, through the means of lending, payment fees, and insurance fees, along with a wider range of customer data. Examples of embedded finance projects that companies can launch include the following:
- Insurance
- Wearable Wallets
- Financing
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- Digital Wallets
- Branded FinTechs
- Ride-hailing App Payouts
- Buy Now, Pay Later (BNPL)
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