Archives Tag: brand
Creating a Powerful Branding Experience for African Businesses
April 19, 2022
Creating a unique branding experience for African business owners requires a nuanced understanding of the cultural, social, and economic contexts in which they operate. Africa is a vast and diverse continent, with over 1.3 billion people spread across 54 countries. Each country has its unique cultural and linguistic heritage, which shapes the way people … Continue reading Creating a Powerful Branding Experience for African Businesses
By reuben-kalu
Revitalizing Your Brand through Marketing Communications Strategy
April 19, 2022
Revisiting your brand when your products are not selling can be a daunting task, but it is essential in order to stay relevant and competitive in the market. In today’s rapidly changing business environment, it is essential to have a well-thought-out marketing communications strategy. By revisiting your brand, you can take the necessary steps … Continue reading Revitalizing Your Brand through Marketing Communications Strategy
By guestpost
Top 10 Nigerian Brands of 2022
April 19, 2022
Throughout the year 2022, Connect Nigeria has profiled some of Nigeria’s leading brands on a weekly basis. We have covered well-known names in various industries—finance, real estate, engineering, publishing, pharmaceuticals, and information technology, just to name a few. Our articles about them have explained the products and services they offer, and why they’re so … Continue reading Top 10 Nigerian Brands of 2022
How To Start a Branding Agency in Nigeria
April 19, 2022
Branding companies help businesses establish a unique brand identity that their customers and target market recognize. But what is a brand? A brand is anything attached to a business that makes it more easily identifiable. Such things will include the business’s name, product name, logo, design colours, trademark, etc. Read more about Business But … Continue reading How To Start a Branding Agency in Nigeria
How To Create an Authentic Brand Story and Gain Trust
April 19, 2022
A good story moves people; it moves the world. Only when you can create amazing stories will your prospects tend to look in your direction. Storytelling is important in every business. It is essentially what drives sales. No one wants to listen to or read a robotic advert that just asks people to come to buy … Continue reading How To Create an Authentic Brand Story and Gain Trust
Business Growth Tips: How To Turn Your Customers Into Brand Advocates
April 19, 2022
A business owner who knows how important his or her customers are to the success of their enterprise will do all he or she can to please them. Besides their patronage, satisfied customers could recommend that business to their family and friends—and get people in their network to become buyers of that business’s products. Read more … Continue reading Business Growth Tips: How To Turn Your Customers Into Brand Advocates
How To Increase Brand Awareness
April 19, 2022
Many brands that have been launched in the past often find it difficult to make themselves known. Despite efforts, they seem to live in obscurity, thus, crippling their growth. Building a brand is not easy, as it will require so much work for it to take off. One of the things you have to … Continue reading How To Increase Brand Awareness
What Makes Up A Fashion Brand In Nigeria?
April 19, 2022
Mr. D produces indigenous female footwears. He has been in the business for over ten years. There is hardly anyone that lives on Street V that doesn’t know Mr. D and his business. Does it mean Mr. D owns a fashion brand? Read more about Fashion To own a fashion business in Nigeria means you … Continue reading What Makes Up A Fashion Brand In Nigeria?
Fashion Brand In Nigeria: Ruff ‘n’ Tumble
April 19, 2022
Mrs Adenike Ogunlesi is the owner and founder of Ruff‘n’Tumble. She was born by a Scottish mum, Mrs. Betty Okuboyejo. Ruff ‘n’ tumble is an indigenous fashion brand known for making quality kids clothing, shoes and accessories. Read more about Fashion Since the inception of the brand, they have produced and designed various children clothing. … Continue reading Fashion Brand In Nigeria: Ruff ‘n’ Tumble
How To Make More Sales From Your Clothing Brand
April 19, 2022
People are going into several business niches these days, one of which is clothing. It has become a profitable niche, due to the fact that no matter how hard the economy might seem, people will keep wearing clothes, and will want to look presentable. This makes the clothing line a go-to for entrepreneurs. Read more … Continue reading How To Make More Sales From Your Clothing Brand
Easy Content Ideas For Your Brand’s TikTok, YouTube Shorts And Instagram Reels
April 19, 2022
Creating content on TikTok, Instagram, and YouTube should not be challenging to anyone. The struggle that usually comes up is the need to consistently come up with new ideas of what to post on these platforms. Hence, creating regular and useful content can be a difficult task for anybody. Read more about Social media TikTok, … Continue reading Easy Content Ideas For Your Brand’s TikTok, YouTube Shorts And Instagram Reels
Principles Of Brand Management
April 19, 2022
Brand management is the process of organizing the overall outlook of your brand. This entails crafting a great brand message. It typically refers to your strategy in communicating with your audience via social media, email and traditional advertising media. Read more about Business EDUCBA defines brand management as being “all about capturing the target … Continue reading Principles Of Brand Management
How FinTech Startups Can Use Storytelling To Grow Their Brand
April 19, 2022
If you’re a FinTech startup, you’ll know that it’s crucial to succeed at customer acquisition. But this part of your operations can be a challenge. You probably have to come up against the intense competition. And your target audience may already be dizzy from all the messaging that other startups have thrown at them. Read … Continue reading How FinTech Startups Can Use Storytelling To Grow Their Brand
SME Spotlight: Kendor Consulting
April 19, 2022
Kendor Consulting is a Human Resource training and consulting services provider based in Lagos. It helps corporate organizations with learning interventions that enable them to manage their employees better. It also handles recruitment and onboarding processes on behalf of its client businesses. Read more about Business The HR management and outsourcing space is quite competitive. … Continue reading SME Spotlight: Kendor Consulting
Prompt Responses On Social Media
April 19, 2022
How often do you respond to messages and mentions from your customers on social media? How quick or slow is your response time? It is true that we all desire to establish a connection with our customers and get back to them promptly when the occasion arises. But the reality is that social responses can … Continue reading Prompt Responses On Social Media
