BUSINESS

Avoid These 8 Social Selling Mistakes

In the ever-evolving landscape of sales, social selling has become an essential tool for connecting with prospects and building meaningful relationships. By leveraging social media platforms, sales teams can engage potential customers on a more personal level. However, to

7 Adaptive Strategies for Nigerian Businesses in the Present Currency Devaluation

Currency devaluation can be a challenging economic phenomenon for businesses in Nigeria. It occurs when the value of the national currency decreases relative to other currencies, leading to higher import costs and inflation. To navigate this economic landscape, businesses

How to Innovate and Stay Competitive

Innovation is the lifeblood of any successful startup. In Nigeria, a country known for its vibrant entrepreneurial spirit and rapidly evolving business landscape, staying competitive in the startup ecosystem requires a commitment to constant innovation. In this article, we

VBuildFair for Building, Construction, and Decoration

  We would like to take this opportunity to introduce you to our upcoming event. VBuildFair is a unique virtual online platform serving the international building and construction industry; providing our exhibitors with global trade opportunities and highly developed technologies

How to Calculate Sales Mix for Increased Profits

  Sales mix is a critical concept for businesses, especially for those offering multiple products or services. It refers to the proportion of each product or service’s contribution to the total revenue. Understanding and managing your sales mix is vital

Consider these Before Using Crowdfunded Real Estate Investment Platforms

  Crowdfunded real estate platforms have become an increasingly popular way for individual investors to tap into the lucrative world of real estate without the traditional barriers. These platforms allow people to invest in properties or real estate projects for

5 Samples of Temptation Marketing: Mastering the Art of Persuasion

In the world of marketing, mastering the art of persuasion or the ability to entice a customer is invaluable. Temptation marketing, rooted in psychology and human behaviour, is a strategy that leverages the power of temptation to guide customers

How to Boost Your Business Sales Despite Tough Economic Conditions

  It takes a good deal of planning, smart execution and sustained effort to achieve decent business sales, even in the best of times. When economic activity slows down, it becomes doubly difficult to keep customer orders high. If you’re

5 Business Marketing Mistakes that Stunt Your Growth

In today’s fast-paced business landscape, effective marketing is the lifeblood of any successful enterprise. However, despite its undeniable importance, many businesses make critical marketing mistakes that hinder their growth. These missteps can sabotage your efforts and prevent your business

10 Ways Female Entrepreneurs Can Benefit from Joining a Business Community

Women have faced significant challenges in their quest to build thriving businesses. And while the world of commerce is starting to prioritize the welfare of female entrepreneurs, there’s still some way to go before women founders enjoy similar privileges as

7 Funding Sources for SMEs You Have Probably Never Heard of

  You may not always have enough money to run your business on a daily or strengthen and expand its operations when you need to. Traditional banks and institutional lenders, though beneficial, might not always be the most accessible or

10 Tips for Investing in Nigeria’s Real Estate Market

  Nigerians who live abroad often remain keen on investing in their country of origin. And that’s because, despite its many faults, Nigeria’s businesses and assets still deliver some of the best returns available anywhere on earth. One industry that’s

How to Build Product Prototypes with Limited Funds

  Entrepreneurs and startups create product prototypes to visualize, test, and improve their ideas before investing heavily in production. The process of fashioning these early models has become a crucial part of product development, particularly in the digital technology and

7 Ways to Attract International Clients to Your Nigerian Business

  As your business grows, you’ll want it to extend its coverage beyond local markets. Regions and countries outside of the one in which you currently operate may offer it the opportunity to reap much greater revenues and profits, and

How to Pivot Your Business During a Crisis

  Crises can be game-changers for businesses. Whether it’s a global pandemic, economic downturn, or a sudden industry shift, companies need to adapt quickly to survive and thrive. Pivoting your business during a crisis is a challenging but necessary process.

Five Clear Indicators that Your Business is Suffering

  In today’s rapidly changing business landscape, clinging to outdated approaches can be detrimental to a company’s survival and growth. Modernizing your business is not merely a trend; it’s a necessity for staying competitive and relevant. This article explores five

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