BUSINESS

Ways SMEs Can Successfully Make Inroads in the Nigerian Market

  The Nigerian market holds immense potential for Small and Medium Enterprises (SMEs), offering a large and diverse consumer base. However, successfully penetrating and sustaining growth in this dynamic landscape requires strategic planning and execution. In this article, we explore

The 7 Consumer Behaviours Shaping the Nigerian Market

  In the bustling marketplace of Nigeria, home to over 200 million people, understanding consumer behaviour is the key to business success. With a diverse population spanning various income levels, cultural backgrounds, and preferences, Nigerian consumers exhibit distinct behaviours that

Building Customer Trust through Transparency and Authenticity

  In an age where consumers are bombarded with advertising messages and faced with an overwhelming array of choices, building trust has become more critical than ever for businesses seeking to establish lasting relationships with their customers. In today’s marketplace,

Building Strategic Alliances with Industry Associations and Chambers of Commerce in Nigeria

  In Nigeria’s vibrant and diverse business landscape, building strategic alliances with industry associations and chambers of commerce can provide valuable opportunities for growth, networking, and advocacy. These organizations play a crucial role in representing the interests of businesses, fostering

Crafting a Compelling Value Proposition

  In the marketplace, where competition is fierce and attention spans are short, having a compelling value proposition is essential for any business looking to thrive. A value proposition is the promise of value to be delivered, communicated, and acknowledged.

Top 10 Tools for Project Management in Small Businesses

  For small businesses, managing projects efficiently is necessary. With limited resources and tight deadlines, having the right tools can make all the difference in keeping projects on track and ensuring smooth operations. In this article are the top 10

How to Win Your Distribution Game as a Tech Startup

  In the dynamic landscape of the Nigerian tech ecosystem, where innovation burgeons and entrepreneurial spirit thrive, startups face a unique challenge: distribution. While crafting groundbreaking products and services is vital, the ability to effectively distribute and reach the masses

Multichoice Nigeria Raises DSTV, GOTV Fees by 25%

  Multichoice Nigeria, a company offering Pay-TV services, has announced another price increase for its DSTV and GOTV packages. This time, they’re making the prices go up by at least 25%. It’s the third time they’ve raised prices since last

7 Traps Founders Should Know About the Nigerian Market

  Nigeria, Africa’s most populous nation and the continent’s fourth-largest economy is a land of immense potential for entrepreneurs. With a booming youth population, a growing middle class, and a rapidly developing tech scene, the Nigerian market offers a vast

How Chowdeck Won its Distribution Game: A Recipe for Success

  In the ever-evolving realm of on-demand delivery, African enterprises are swiftly etching out their space. Among these, Chowdeck, a Nigerian food delivery service established in 2021, has emerged as a trailblazer. It all began with Femi Aluko, the visionary

Using Pinterest and Instagram for Visual Marketing Strategies

  Visual marketing has become an essential strategy for businesses looking to attract and engage audiences effectively. Among the plethora of platforms available, Pinterest and Instagram have emerged as powerful tools due to their visually-driven content and large user bases.

The Role of Artificial Intelligence in Personalized Marketing

  Artificial intelligence has become a transformative force across various sectors, and marketing is no exception. The ability to personalize marketing efforts through AI enhances customer engagement and boosts the efficiency and effectiveness of marketing strategies. By analyzing vast amounts

Developing an Influencer Marketing Strategy for Small Businesses

  Small businesses often face the challenge of achieving substantial market reach with limited resources. An influencer marketing strategy provides a viable solution by leveraging individuals with high engagement rates and dedicated followings to enhance brand awareness and credibility. This

Nigerian Entrepreneurs Share Insights about Connect Nigeria Business Mixer

  Are you looking to elevate your business game? Look no further than the Connect Nigeria Business Mixer, the premier networking event in Lagos, Nigeria. Set against the backdrop of a serene environment conducive to learning and deal-making, this event

Femi Aluko: The Guy Doing Big Things at Chowdeck

  Doing business in Nigeria can be quite an adventure, and it’s enough to drive even the toughest entrepreneurs a little crazy! Since the turn of the century, Nigeria has seen a wave of innovative technopreneurs – those savvy folks

Can You Really Run an Online Business Without Google?

In the vast expanse of the digital realm, Google looms large, an omnipresent force shaping the way we navigate, search, and conduct business online. From its humble beginnings as a search engine to its current status as a multifaceted tech

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