April 5, 2025
Nigeria’s agriculture value chain is worth $85 billion. It consists of crop and livestock farms, processing facilities, distribution systems, agricultural finance, and so much more. All across this chain, agribusiness opportunities abound. If you’re innovative, bold, and well informed, you could reap healthy returns from investing in these opportunities. Read more about Business There’s … Continue reading 7 Lucrative Agribusiness Opportunities Nigerians Can Invest In
April 5, 2025
When founders and informed investors weigh business ideas, one thing they consider is the business’s scalability. A lot hinges on the likelihood of an enterprise scaling successfully—catering to increasing demand, expanding without major hitches, and maintaining efficiency amidst growth in productive capacity. If you’re weighing a possible entrepreneurial pursuit, you should look for signs … Continue reading 10 Signs that Your Business Idea is Scalable
April 5, 2025
Farms are the production ground for most of the food we consume, whether they’re plant or animal-based. However, managing a farm and keeping it productive is tedious work. This difficulty discourages many people from getting involved in agriculture at the base level. But if they knew how to invest in farmland and earn passive … Continue reading How to Invest in Farmland in Nigeria and Make Passive Income
April 5, 2025
The Nigerian economy, already reeling from the impact of sky-high inflation and unstable exchange rates, may be about to face more challenges. The fallout from US President Donald Trump’s tariffs—especially the ones that directly apply to Nigeria and other countries –could be significant. Read more about Business Most Nigerians will see America’s tariffs as … Continue reading How US President Trump’s Tariffs Could Affect Nigeria’s Economy
April 5, 2025
The startup boom that we’ve witnessed in Nigeria has been powered by the ingenuity of smart young people. Their tech-savvy, innovation, and eyes for opportunities is fueling an ongoing transformation of the country’s economy. But there have been other contributors to this growth, including venture capital firms. If you would like to support startup … Continue reading How to Set Up a Venture Capital Firm in Nigeria
April 5, 2025
Nigerian women are entrepreneurial people. Current estimates indicate that they own between 39% and 41% of businesses in the country. That’s much higher than the sub-Saharan African average of 29% and the global figure of 33%. However, they face significant challenges in their pursuit of business success. There’s a great need for programs that … Continue reading 10 Programs that Empower Women Entrepreneurs in Nigeria
April 4, 2025
Stock markets are often a great place to invest. That’s because they allow you to own a portion of some of the largest companies in a country. But the value of stocks isn’t fixed. If your holding is in a solid company, it’s likely to become more valuable over time, despite short-term dips. But … Continue reading What You Should Do When the Stock Market Crashes
April 3, 2025
Female startup founders in Nigeria are in dire need of venture capital firms that will commit to funding them. Here’s why: Only 7% of African startups funded by investors in 2023 were led by women. In 2024, that percentage of Female-Led Startups fell to an abysmal 1%, with 5.5% going to founding teams comprising … Continue reading 5 Venture Capital Firms that Fund Female-Led Startups in Nigeria
April 3, 2025
The collection and use of consumer data is a big part of modern marketing. It makes the whole process of campaign planning, design, execution, and monitoring easier and more effective. It’s one of the reasons digital media delivers better Return on Ad Spend than many traditional channels. But with it comes Consumers’ Data Privacy concerns. … Continue reading How Marketers Should Address Consumers’ Data Privacy Concerns
April 2, 2025
Networking is a powerful tool for business growth, and there’s no better place to make meaningful connections than at the April edition of the Connect Nigeria Business Mixer, the first for 2025. Set to take place on Friday, April 25, 2025, at Victoria Island, Lagos, this event promises to be a dynamic gathering of entrepreneurs, … Continue reading Unlock New Business Opportunities at the Connect Nigeria Business Mixer
April 1, 2025
In today’s competitive market, reaching the right audience is key to business growth, and advertising on Connect Nigeria offers an array of benefits that can drive success. Connect Nigeria, a trusted platform for businesses in Nigeria, provides an effective and impactful advertising channel that connects brands with their target audience. Here’s why advertising on Connect … Continue reading Maximizing Business Growth: The Benefits of Advertising on Connect Nigeria
March 28, 2025
As a small business owner in Nigeria, you’ve probably found yourself offering discounts just to attract customers. It seems like a quick way to boost sales, but is it helping your business grow? Read more about Business The hard truth is that constant discounts can devalue your brand, reduce your profit margins, and attract … Continue reading Stop Giving Discounts and Start Building Customer Loyalty
March 27, 2025
Have you ever felt guilty for charging what you truly deserve for your products or services? You’re not alone. Many small business owners in Nigeria experience this. Some customers believe that because you run a small business, your prices should be rock-bottom low. Others might even guilt-trip you with statements like, “I know 10 … Continue reading Why You Can Never Win the Price Game as a Small Business Owner
March 27, 2025
As a small business owner in Nigeria, one of the biggest struggles you’ll face is setting the right price for your products or services. Consumers are price-sensitive because of Nigeria’s economic situation. If you set your prices too high, you risk losing customers to competitors. If you set them too low, you may struggle … Continue reading How to Set Profitable Prices for Your Products and Services as a Small Business Owner
March 27, 2025
Freelancing can be an exciting and rewarding career, but pricing is one of the biggest struggles most freelancers face. Set your price too low, and you undervalue your work; set it too high, and you risk losing clients. The trick? Set profitable prices. Read more about Business If you’ve ever had a client tell … Continue reading How to Set Profitable Prices for Your Services As a Freelancer
March 26, 2025
No one starts a business expecting it to fail, but the truth is, many businesses don’t survive long. Available statistics show that about 80% of Nigerian SMEs fail within the first five years. Reasons for this failure include poor financial management, lack of market demand, and economic instability. Read more about Business However, as … Continue reading How to Recover from a Business Failure and Start Again
March 26, 2025
One of the common fears people have is starting a business. This is because starting a business can feel like going swimming in the River Niger. When you approach it, you suddenly become unsure if you should dive in. You think about the risks involved, such as losing money, failing, and what people will … Continue reading How to Overcome the Fear of Starting a Business
March 26, 2025
One of the challenges that small business owners face is managing their limited resources to ensure they stay afloat and profitable at the same time. Big brand businesses have the budgets to spend on ads and attract more customers to their businesses. These help them market their products continually year out. A leisure that … Continue reading How to Attract More Customers to Your Business Without Spending on Ads
March 26, 2025
Starting a business is both exciting and scary. It’s exciting because it gives you a form of bragging rights, but the harsh reality is that most startups don’t survive beyond the first few years, and that’s why it is also scary. Read more about Business According to a report titled “Perception Study: Efficiency and … Continue reading Why Most Nigerian Startups Fail and How to Succeed Instead
March 24, 2025
Building a business in Nigeria is no walk in the park. There may be opportunities for growth and making a positive impact, but even the most enterprising individuals struggle to take advantage of them. The economic terrain is fraught with challenges. Unless you get startup advice from people who have operated in the environment … Continue reading Startup Advice from 10 of Nigeria’s Leading Entrepreneurs and Investors
March 24, 2025
In Nigeria, there’s been some effort to encourage greater female participation in tech. However, underrepresentation remains a challenge in the industry. Female founders only received 2% of funding for African startups in 2024. Many observers believe that if we had more female venture capitalists, funding levels for women in tech would be much higher. … Continue reading Top 7 Female Venture Capitalists Investing in Nigerian Startups
March 24, 2025
Marketing is changing fast. New technologies are steering planning and execution in interesting directions. The consumer population is atomizing and demanding greater regard for the individual. Information overload and shortening attention spans are throwing age-old rule books out the window. In short, the future of marketing in Nigeria is shaping up to be very … Continue reading 6 Trends that will Shape the Future of Marketing in Nigeria
March 20, 2025
Most businesses are so preoccupied with fending off competitors that they neglect the power of partnerships. But there’s evidence that working with people or other organizations with which you have shared an interest could benefit you. Here, we’ll take a look at how small businesses can win with collaboration. Read more about Business But … Continue reading The Power of Community: How Small Businesses Can Win with Collaboration
March 20, 2025
Some say that Artificial Intelligence will transform humanity like no other technological invention before it has ever done. Others think it’s not as big a deal as its promoters assume. Whatever your position on the matter, one thing is undeniable: the technology is having an impact; so much so that we now have AI … Continue reading 10 AI Business Ideas for Aspiring Nigerian Entrepreneurs
March 19, 2025
This month, the world marks International Women’s Month. Discussions and debates will be had about the current state of the fight for gender equality. Amid these conversations, things will be said of the many accomplishments of Nigerian women in business. Read more Women There’s recently been an increase in the number of Nigerian Women … Continue reading Beyond Limits: 10 Nigerian Women in Business
March 19, 2025
Running a business is hard even in the best of times. When the economy stagnates or shrinks, that task becomes more difficult. In such periods, demand generally falls, and revenues decline along with them. Many companies struggle to stay afloat. Because times like these are an inevitable part of the economic cycle, building a … Continue reading Building a Recession-Proof Business: Lessons from Companies that Thrive in Crisis
March 19, 2025
A growing number of businesses across sectors are using AI to drive sales and customer engagement. They are succeeding at this because the technology can be effectively deployed across several aspects of commercial and industrial operations. An important part of this is AI being utilized to plan marketing campaigns, deliver personalized experiences, smooth sales … Continue reading How Smart Businesses are Using AI to Drive Sales and Customer Engagement
March 18, 2025
Small businesses don’t have the huge budgets that larger corporations can invest in building a brand, running marketing campaigns, or managing customer relationships. They have to make do with limited resources. If small businesses want to achieve the greatest possible results, creating emotional connections with customers has to be a top priority for them. … Continue reading Creating Emotional Connections with Customers
March 18, 2025
People who take their faith seriously will let it inspire them. This is true for faith-based Nigerian businesswomen and leaders, many of whom say that their relationship with God has propelled their exploits. Read more about Business In a world that often treats the sacred as profane, devout women who thrive in business are … Continue reading Top 10 Faith-Based Nigerian Businesswomen and Leaders
March 17, 2025
Businesses want to get the most out of every investment they make. That includes resources poured into procuring equipment, developing products, and training staff. It’s also true for marketing spend. You’ll need to adopt targeted marketing strategies to reap the return on every naira you assign to make your brand visible and attractive. Read … Continue reading How to Grow Your Business with Targeted Marketing Strategies
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