BUSINESS

Join Our Free Live Webinar Tomorrow: Building a Strong Brand in a Crowded Market

Our Free Live Webinar is happening on Friday, 24th October 2025, at 1:00 PM (WAT), and trust us, this is one you don’t want to miss! Read more about Business This session, titled “Building a Strong Brand in a Crowded

Connect Nigeria Business Mixer Rescheduled to 28th November

We wish to inform our valued audience that the Connect Nigeria Business Mixer, originally slated for Friday, 31st October 2025, has been rescheduled to Friday, 28th November 2025. This decision was made to ensure a more seamless experience for attendees

How to Build a Resilient Supply Chain in Nigeria

  If you’ve ever ordered something and it took forever to arrive—or worse, never arrived at all—you already know how frustrating supply chain problems can be. Now imagine being the business owner trying to deliver those goods! That’s why having

How to Set Up an E-commerce Store in Nigeria

  The world is shopping online, and Nigeria is not left out. From fashion to electronics, groceries to beauty products, Nigerians are increasingly buying things with just a few clicks. If you’ve ever dreamed of owning a business without the

How to Reduce Operating Costs in Nigerian Businesses

  Running a business in Nigeria can be exciting, but it also comes with many challenges — high fuel prices, rising rent, expensive internet, and unpredictable power supply. For many business owners, these costs can quickly eat into profits. The

The Art of Storytelling in Business

  Storytelling is a great tool that can transform your business. Whether you’re trying to connect with customers, share your brand’s values, or make your marketing campaigns more engaging, learning how to master storytelling in business can help you stand

How to Identify and Solve Customer Pain Points

  Understanding your customers is one of the most important aspects of running a successful business. Every customer has specific needs and challenges, and addressing these challenges can help you build stronger relationships and boost your sales. A key part

How to Overcome Imposter Syndrome as an Entrepreneur

  Starting your own business can be an exciting journey, but it can also bring a lot of self-doubt. Many entrepreneurs, even those who seem successful on the outside, struggle with something called imposter syndrome. If you’ve ever felt like

How to Write a Killer Business Plan in 2025

  If you’re starting a business in 2025, one thing is certain: you’ll need a solid plan. A killer business plan is the backbone of any successful venture. It not only helps you stay organised and focused but also convinces

Practical Tips for Scaling Your Business Without Losing Quality

  Every business owner dreams of growth — more customers, more revenue, and more recognition. But here’s the tricky part: as your business grows, it can become harder to maintain the same level of quality that made people trust your

The October Edition of the Connect Nigeria Business Mixer

Join us on Friday, October 31, 2025, at Ikoyi, Lagos, as business owners, professionals, and innovators from across industries come together to network, learn, and share experiences that spark growth. The event starts at 4:00 PM prompt, and as always,

How to Find Customers on Facebook as a Nigerian Business 

  Facebook is still a great tool for growing a business and attracting paying customers. Boasting over 40 million active users in Nigeria alone, it holds great potential for entrepreneurs who know how to use it right. It’s almost unmatched

Q4 in Nigeria: Will Your Business Just Survive, or Truly Dominate? 

  As we enter the 10th month of the year, Nigerian businesses face the most critical sales window—November and December. This season isn’t just about running discounts; it’s about positioning with strategy. To win, businesses must study their market, understand

What’s the Best Video Marketing Strategy for Your Business?

  As the lines between digital and tangible worlds are blurred, the ability to capture and hold public attention has become a prized skill. Nigerian entrepreneurs who want to attract more customers and grow their businesses cannot afford to ignore

Somkele Iyamah Launches Backam Baby Carrier — A Blend of Comfort, Style, and Functionality

Actor and entrepreneur Somkele Iyamah has officially introduced the first product from her brand, Backam Baby. This debut piece, released in unisex light toffee colour, marks an exciting new chapter in Somkele’s mission to create practical yet stylish parenting essentials.

Ohiole Lagos: Redefining Nigerian Leather Craftsmanship

In a world where fast fashion dominates, Ohiole Lagos stands proudly as a beacon of authenticity, craftsmanship, and Nigerian excellence. This homegrown brand has carved a niche for itself by producing premium leather bags made entirely in Nigeria, a bold

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