BUSINESS

How to Retain Loyal Customers for Your Brand

  A business with a lot of loyal customers won’t lack patronage. They are likely to carry on growing sales, as existing customers inform their contacts about the business’s offerings. If you’re intent on building an enterprise that lasts, you’ll

How to Generate AI Images for Your Brand

  If you’ve been following tech news, you’ll agree that AI is the current focus. ChatGPT has led the way in AI use, creating written content and more. AI tools, like ChatGPT, can also generate high-quality images for your brand’s

4 Ways to Improve Your Business’s Online Presence

  In today’s digital world, having a solid online presence is one of the non-negotiables when it comes to doing business. With more and more people online these days, about 70% of your potential customers are more likely to first

AI-Driven Marketing Insights from Influential Accounts

  Artificial intelligence (AI) has become a game-changer in marketing, allowing brands to enhance personalization, improve customer engagement, and optimize campaigns with data-driven precision. Influential voices in the marketing industry, such as Neil Patel, Ann Handley, and Rand Fishkin, have

7 Things You Should Do When People Don’t Buy Your Product

  So, you’ve launched your product, and while you hoped for a flood of sales, the reality is a bit different. You’re not alone; many businesses face this challenge. But don’t worry! There are effective strategies you can implement when

How to Build a Strong Sales Team

  Are you ready to supercharge your sales? Let’s talk about how to build a strong sales team that’ll knock your targets out of the park. A strong sales team is like the engine of your business – when it’s

Strategic Partnerships: Why You Need Them as a Nigerian SME

  The English poet John Donne’s famous statement “No man is an island” emphasizes the importance of partnerships in the business world. SMEs in Nigeria face challenges such as navigating the economy and tough competition. Strategic partnerships can help SMEs

Business Risk Management: How You Can Navigate Challenges as A Small Business Owner

  Running a small business in Nigeria comes with its fair share of challenges. From fluctuating market conditions to unexpected economic changes, there’s always something to worry about. However, one thing successful business owners have in common is how they

How to Become a Global Brand

  Becoming a global brand is a big dream for many businesses. It means your company is known and loved all around the world. But how do you get there? Let’s explore some key steps to help you turn your

Starting a Business with Zero Knowledge

  Starting a business can feel scary when you don’t know much about it. But guess what? Many successful business owners began just like you. With some effort and the right steps, you can start a business even if you’re

How to Boost Creativity in Your Small Business

  Creativity in your small business can set you apart from the competition and help you connect with customers uniquely. Creativity isn’t just for artists or writers; it’s essential for anyone running a small business. Here are some simple tips

How to Stay Motivated When Building Your Startup in Nigeria

  Building a startup anywhere is tough. In Nigeria, due to certain other factors, building a startup can sometimes feel like an uphill task. Entrepreneurs in Nigeria deal with limited infrastructure, unreliable power, and the challenges of raising funds. This

Building the Ultimate CEO Mindset: Personal Growth Strategies for Nigerian Business Leaders

  Becoming a successful business leader goes beyond just setting up a business or having a great business idea. It requires cultivating the right mindset, what I refer to as the “CEO Mindset.” A mindset that drives personal growth, resilience,

Integrating Email Marketing with Social Media for Business Success

  Email marketing and social media are two powerful tools that businesses often use separately to reach their audiences. However, combining the strengths of both can create a more effective and cohesive strategy. Email campaigns are great for nurturing relationships

The Silent Growth Killer: How Poor Financial Literacy Can Kill Your Business

  Starting a business is exciting, but growing and sustaining a business aren’t. This is because growing a business requires more than just a great product or service. One key element that first-time entrepreneurs often overlook is poor financial literacy

Tax Planning Tips for Small Business Owners in Nigeria

  As a small business owner in Nigeria, understanding tax obligations is crucial for your business’s survival and growth. Nigeria’s tax laws are complex, and many SMEs struggle to plan their taxes effectively. Despite managing various business tasks, it’s important

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