BUSINESS

How A 27-Year-Old Nigerian Made Millions Selling Real Estate

  The Nigerian real estate market has expanded substantially over the past few years, and so has the number of people looking to purchase houses. In 2022, the Central Bank of Nigeria reported that the country had a growing deficit

Brands We Love: Safehome Global Technology

  Today’s homes and offices need more than just nice furniture and electronics. Beyond feeling comfortable and entertained, their occupants want to be safe. That’s why there’s a growing demand for home security systems. The devices that make up such

How To Boost Your Sales With A Limited Marketing Budget

  Small businesses want to win as many customers as they can; achieving this is essential to their growth. But they don’t always have the resources to pursue the conversions that are required for their expansion. They often have to

How To Leverage Online Shopping

Online shopping has become a norm since the Internet bubble. People realised that they could use a website and showcase their products online. This is the hallmark of what Amazon does. As a website that sells books and other products,

FAQs On Affiliate Marketing

  Affiliate marketing again! We know you have heard so much about affiliate marketing, and you would like to close doors on it. However,you need to understand what affiliate marketing is to help you decide whether to jump on the

5 Cost -Effective Ways To Advertise Your Brand

  In 2020, Nigerian companies spent an average of N143.7 billion on marketing. This is a whopping amount of money, as this money can be invested in other places. What this means for a small business is that it may

How To Find Your Brand Voice In 3 Proven Steps

  In today’s business world, your brand must stand for something and be known for something. Having a brand voice is very pivotal, as it allows you to get recognized by competitors. Your brand voice is a significant part of

7 Powerful Growth Lessons For Small Restaurants (Part 1)

This article is for small restaurants, or let’s say growing restaurants that are looking towards a bright future. The purpose of this article is not the likes of McDonald’s, KFC, and other giants. I’m writing to the aspirants. Read more

Top 5 Closing Techniques That Can Guarantee Successful Sales

The high point of every business is closing. Closing is a sales term that refers to the process of making a sale. The sales knowledge springs from real estate, where closing is the final step of a transaction. In sales,

4 Irresistible Sales Pitches That Can Make Clients Purchase Your Product/Service

  Small businesses must always sell to grow. However, most small business owners don’t know how to sell, hence they find themselves struggling to make ends meet. Selling is an art. It is also a science. It requires both storytelling

Top 6 Marketing Strategies For Businesses With Small Budget 

    A good marketing strategy can be very costly, which means it can be difficult to design an effective strategy if you’re a small business. Companies like Coca-Cola spend $50 million annually to execute their marketing strategy. Nonetheless, there

3 Reasons Why Small Businesses Need To Be Diversified

Diversification is one of the top business growth strategies that most small businesses need to adopt in order to increase profitability and achieve higher sales volume from new products. It is a growth strategy that involves businesses entering into a

How Small Businesses Can Access Grants And Loans

Almost everyone starting a new business venture or business is looking for money to get started. There are various ways to get funds, which include applying for small business grants and loans. But unfortunately, there are not many platforms that

Business Growth Tips: How To Leverage Mobile Marketing To Grow Your Business

The mobile phone has become an almost indispensable tool in today’s world. That’s because it serves us in several important ways. With it, we communicate with family and business contacts, stay up to date, learn crucial and mundane facts, and

Connect Nigeria Business Mixer: Photo Speaks

  Connect Nigeria held its Business Mixer on Friday, 25th of March 2022, by 5 PM. invited guests made valuable connections that could take their business to the next level. Read more about Business The Connect Nigeria Business Mixer was

The Importance Of Tax Incentives To Small Businesses

Over the years, tax incentives have been a major policy tool to spur economic development as it can influence economic growth and bring up good opportunities if strategically targeted to the right businesses. Read more about Business Tax incentives are

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