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    A good marketing strategy can be very costly, which means it can be difficult to design an effective strategy if you’re a small business. Companies like Coca-Cola spend $50 million annually to execute their marketing strategy. Nonetheless, there are inexpensive ways that businesses can obtain marketing success without having to break the bank. How can small businesses carry out effective marketing strategies without having to break the bank? 
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  • Think About The Content You’re Putting Out
Creating content is a brilliant idea but if you are putting out mediocre content, then you risk alienating your audience and wasting your time on ineffective marketing efforts. Therefore, it is expedient that you critically think of the content you intend to market to your audience. Ensure that your content, no matter how affordable it is, can educate and give your audience insight. Whether you are using a blog post or a website or a social media platform, let your audience have a touch of class.
  • User-generated Content
User-generated content (UGC) is an incredible way to take your content marketing efforts to the next level. There are a variety of ways you can accomplish this, but they all look to the most engaged and loyal of your consumers to help promote your services or brand. Patel states that businesses must moderate any UGC content that comes across as too spammy or below standard.
  • Preparation Is Pivotal
Once you have greatly understood the pattern of your content marketing strategy, you need to create a content calendar. This will ensure that your efforts are cohesive and that your audience will enjoy a continuous content progression, instead of uploading all your articles within a short period. You can then align this with social media and any other marketing efforts you have to make sure your technique is well-rounded and is targeting people at the right stage in the consumer journey.
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  • Be Conversational
Good content has a tone and a persona. Avoid being robotic in your content delivery. Ensure that your content is lively and entertaining. Good content has emotions and provokes pathos. Creating conversational content often relies on doing personal research, as you may find you’re completely wrong about the consumers buying from and engaging with you online. According to Patel, most people respond much better to a conversational style of the blog, rather than something more suited to a school essay or report. For those who are new, he proposes utilizing title generators or headline formulas when you begin.
  • Mobile Devices
Smartphone usage has gradually become more popular for consumers who want to browse, shop and socialize online. A 2016 study reports that more people were utilizing mobile devices instead of desktop computers to surf the internet. This led to Google remodeling algorithm to prioritize mobile-friendly web pages. Thus, it’s exceedingly crucial that you are thinking about how your content will look on tablets and smartphones.
  • Go Beyond Social Media 
Beyond social media and internet engagement, small businesses must invest in raising awareness outside the four walls of their companies. They must reach out and engage potential clients in a one-on-one conversation. There are a plethora of opportunities outside the social media space. Attending trade fairs, fiestas, exhibitions and erecting your stand, and collaborating with industry leaders and stakeholders can be useful in boosting your business. Niel Patel recommends finding a forum that is connected to your industry and regularly answering questions and getting involved in conversations. This can allow you to highlight the products and services you provide, as well as help you find leads. Featured image source: Think Expand Ltd
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This article was first published on 28th March 2022
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nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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