BUSINESS

Black Friday: How To Drive Bumper Sales For Your Business Through Smart Marketing

Businesses primarily mark Black Friday on the last Friday of November. It’s a day (or often several days) on which retailers and service providers make their products and services available at significantly discounted prices. Not surprisingly, it draws in shoppers

SME Spotlight: Mira Technologies

Mira Technologies is a software development company based in Lagos. It designs, builds, and supplies enterprise software products for businesses in Nigeria. The company also delivers a range of IT solutions including web development, bulk SMS, and mobile applications. Read

Lucrative Agricultural Businesses To Start In Nigeria

It’s not too late to consider starting a business in the agricultural sector. In fact, there is no better time than this, when the hope in crude oil is gradually being deflated. There is a profitable alternative in technology and

Profitable Businesses To Start From Home In 2022

Make 2022 count for something. It has been a difficult year with strikes, unpaid salaries and the “japa” wave. In all these, you can be earning right from your couch, bedroom or even kitchen. There are several businesses you can

How To Stay Relevant In Business

The business environment is constantly changing. There are new trends in every industry and you have to keep abreast with them. From the period of the pandemic, there have been radical changes to the way businesses are carried out. Read

Brands We Love: Literamed Publications

Literamed is a leading publisher of children’s books in Nigeria. It produces and distributes texts, many of which are used by pupils in nursery and primary schools, and students in secondary schools. It also publishes children’s fiction and self-development books.

3 Creative Ways To Deal With Competitors

  The business World is a competitive space. As a business founder, you will be confronted with brand competition and how you deal with them is very important. In time past, we have witnessed the most iconic brand wars across

How To Improve Your Customer Service Skills

You don’t need to be a customer service personnel to have basic customer service skills. So, even if you’re not one, this article is for you. At one point or the other in our lives, we sell things. In fact,

The CBN’s Plan To Redesign The Naira: 6 Facts You Should Know

The Central Bank of Nigeria on Wednesday announced that it would be redesigning the ₦200, ₦500, and ₦1,000 notes. Godwin Emefiele, the CBN governor, disclosed this at a press briefing. Read more about Business According to the apex bank, the

Guide To Building A Sales Funnel

According to an article by Business News Daily, a sales funnel “describes the steps an individual takes on the way to becoming your customer“. There are different stages of the buyer’s journey, and each of these stages are significant to

Business Growth Tips: 8 Powerful Communication Channels For Your Business

Businesses need to communicate in order to survive and thrive. They have to engage their customers, vendors, investors, partners, and the wider public. And internally, their employees have to interact with each other so that they remain on the same

Brands We Love: DCSL Corporate Services

DCSL Corporate Services Limited provides governance, company secretarial, executive recruitment and business advisory services to various corporate organizations across Nigeria. Headquartered in Lagos, DCSL also has a functioning branch in Abuja. From these two locations, it delivers a range of

Digital Marketing: Steps to Starting an Agency

To assist a business organisation in achieving its marketing and sales objectives, a digital marketing agency uses a wide range of various tactics, strategies, and internet resources. Read more about Business The goal of digital marketing is to target, connect

Business Tips For Content Creators

As much as content creators are known for creating engaging or instructive content that meets the needs and interests of a specific audience, creating content in a variety of formats, such as blog posts, videos, ebooks, images, and infographics, there’s

How To Start A Short-Let Business In Nigeria

When people visit a city for the first time—whether on a vacation or for business –they typically make a hotel room their abode for the duration of that visit. But hotels seldom give occupants a homely feeling. And not everyone

Connect Nigeria Business Mixer Holds On Friday October 28, 2022

If you’re on the hunt for new connections that will transform your business for good, you’ll find them in this month’s edition of the Connect Nigeria Business Mixer. Read more about Business As one of the leading business networking events

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