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The business environment is constantly changing. There are new trends in every industry and you have to keep abreast with them. From the period of the pandemic, there have been radical changes to the way businesses are carried out.

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For instance, e-commerce had a massive boast during that period and has increased ever since. Vendors that weren’t able to make the shift last well were relegated to the background. This is because more and more people have continued to shop online.

Several other changes have occurred in the Nigerian market, as well as the global space. How will your business remain relevant at this time? In this article, I will explain some tips on how you canstay relevant in business.

Be customer-centric

Constantly be in touch with your customers. Know their preferences at every point. This is necessary because if you don’t keep in touch, another brand will come to sweep them off their feet. You wouldn’t want your competitors to get away with your hard-earned customers, do you? I’m sure you don’t. So, constantly engage them through surveys and other feedback systems. Find out what they need and be ready to fill the gaps promptly. Remember that you are in business to serve them. Ensure they are getting premium service.

Listen to your employees

A good leader carries everyone along. Involve the rest of your team members in your business decisions. Even if you don’t seek all of their opinions, discuss them with your board of directors or top management staff.

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They should also be current with the happenings in the industry to be able to render good advice. Also, be considerate and attentive to their needs. Not only do you want to serve your customers right, but you should also create an enabling environment for the growth and well-being of your staff. This will keep them enthusiastic and productive at their jobs.

Rebrand your business

Always be ready to reinvent your business at every point. Asides from what your customers want, research the market, know what is driving results, and work towards this. Note that this is not to encourage you to jump on any trend you see in your industry, instead, it is a call to keep your ears to the ground and know where to improve your business.

Explore partnerships

In a bid to improve your business and give it a better front, you might need to engage in some worthwhile partnerships. Seek individuals and businesses to partner with to carry out certain reformations.

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It is an effective way to expand your brand, add value to your existing customers and reach new prospects.

Review marketing channels

How are you marketing your products to your customers? This is a vital area you must become intentional about. Determine if the channels you use add value to your overall marketing strategy. If they don’t, reconsider their relevance. Know exactly where to find your customers and reach out to them via those platforms. You can only be effective if you do this the right way.

To be able to stay relevant in business, especially in times like this where constant changes occur, you need to be proactive. Keep an eye on what is going on in your industry. Don’t wait to be told. Create an enabling environment for your staff and put into consideration the needs of your customers.

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This article was first published on 4th November 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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