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To assist a business organisation in achieving its marketing and sales objectives, a digital marketing agency uses a wide range of various tactics, strategies, and internet resources.

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The goal of digital marketing is to target, connect with, and develop relationships with customers online through a variety of channels in order to persuade them to make a purchase and additional purchases in the future.

The following techniques are used in digital marketing:

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Video Marketing
  • Mobile Marketing
  • Online Advertising
  • Email Marketing
  • Social Media Marketing

1. Choose a niche and create your own foundation

It’s better to concentrate on one niche when you first start out, and you ought to have already decided which one you want to specialize in.

Because each business sectors require a different marketing strategy, businesses tend to employ professionals.

It is impossible to become an expert in everything.

Select one that you can dedicate time to and become well-versed in.

You must truly master digital marketing if you want to advertise yourself as an authority in the field. You should be well-versed in the areas like Creating landing pages, Paid promotion, data analytics, et al.

2. Have a website and a good social media presence

Establishing your online presence, beginning with the establishment of a website for your company, is the first doable action item on the list.

Your agency’s website serves as its “front door,” therefore you must ensure that it appropriately reflects your brand.

Your website must have a professional appearance and include all the details prospective customers require to make an informed decision regarding whether or not to hire your business.

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Be careful to describe the advantages they will experience by choosing you in addition to who you are and what you do. Make them the focus of your website rather than you.

Make specific landing pages for each of your services and make it simple for prospective customers to contact you without asking them too many questions or requiring them to fill out lengthy signup forms.

Your goal is to collect as many leads as possible, sift them, and concentrate on the ones that have better prospects of becoming clients.

In addition to building a website, you also need to establish business pages on all of the major social media sites, including Facebook, LinkedIn, Twitter, and Instagram.

Don’t skip this step because prospective customers will look at your Facebook page and learn more about your business before hiring, so you need to make sure that everything is presentable and expert-looking.

3. Decide on a payment plan

Clients might be billed in a variety of ways. Here are the top techniques:

I. Hourly – This makes sense for quick chores or one-time projects, but it could be challenging for complicated undertakings. ‘Off the clock’ time used for calls, consultations, and administration must also be taken into consideration. Your life will be simpler with a time-tracking solution.

II. Flat retainer: Perhaps the simplest pricing structure is a flat retainer. Setting a monthly flat rate ensures easier operations because everyone is aware of the cost right away. It’s a good idea to include certain terms that give you a reimbursement if the client unexpectedly goes out of business and some wiggle room in case they scale up later on.

III. Percentage of Spend: With this model, scalability is taken into account, ensuring that your agency is adequately compensated while the customer is reaping the benefits of your efforts.

Because it takes the client’s capacity for growth and scalability into account, this pricing model is particularly well-liked among agencies. Agencies will decline clients with little or no prior spending once they achieve a specific level of maturity.

This might not be the ideal choice when you first start out because you’ll want to expand your network, but as time goes on, you’ll see that having a larger clientele is much more advantageous to you for a variety of reasons. The drawback is that there are numerous internal business aspects that will determine the budget if you choose to run your company entirely on a percentage of-expenditure basis.

IV. Commission-based: This is one that organizations frequently employ in an effort to have an advantage over rivals.

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In essence, they are only compensated when the client generates a profit from a sale.

To gain a client’s faith that you are doing everything in your ability to make them successful initially sounds alluring.

But it’s best not to go for this because it has quite a lot of downsides

4. Register your organisation

It’s time to make it official before moving on to the following phases. This means you’ll:

  • Choose a name for your company.
  • Purchasing a domain name
  • Create a logo.
  • Register your company’s legal entity with the appropriate government agencies.
  • Obtain a toll-free number.
  • Find an auditor and accountant.
  • Locate a lawyer
  • Publish business cards

Even if you aren’t going to utilize all of the components right now, it is vital to do this right away and put everything together.

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This article was first published on 27th October 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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