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Businesses primarily mark Black Friday on the last Friday of November. It’s a day (or often several days) on which retailers and service providers make their products and services available at significantly discounted prices. Not surprisingly, it draws in shoppers looking to get a share of the deals on offer. Black Friday has become the busiest period for commerce leading up to the Christmas holidays.

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If you’re a business owner, you can take advantage of the high customer traffic that’s become a characteristic of this time. Here are eight things you can do to scoop bumper sales on Black Friday.

Begin Marketing Early

Ideally, you should begin dropping anticipatory messages and reminders weeks before the sales begin. This way, you’ll get your customers and the wider public looking forward to the day, and enable them prepare to purchase whatever it is they’d like to have. However, you don’t want to start out too early either. A good time to launch your marketing for Black Friday would be in October, with light messaging. Frequent and detailed marketing should run in the last few weeks and days before Black Friday proper.

Utilize SMS Marketing

SMS Marketing is an effective way to inform lots of people about your upcoming sales. About 98% of SMSs sent out get read—a much higher open rate than most communication channels. Brief, straight-to-the-point messages that inspire interest and curiosity could do wonders for your Black Friday plans. There’s more on SMS Marketing in our article, How to Increase Your Sales With SMS Marketing.

Promote Black Friday Sales On Social Media

You can inform numerous potential customers about your offerings on social media. While this may be done on any social network, Facebook and Instagram tend to deliver better results, partly due to the better established audiences that use them.

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Be sure to use Black Friday hashtags that make your business easier to find for anyone who’s hunting for deals.

Collaborate With Other Businesses

Businesses can secure more inbound customer traffic by collaborating with other enterprises, especially if they sell complementary products or services. For example, if you run a fashion store for men’s formal wear, you can partner with a shoe producer and sell your wears to their customers at discounted prices (while they also sell their shoes to yours).

Inform Customers Via Email

Your email list is a resource you can put to good use as Black Friday approaches. Send out emails about your offerings, containing teasers that’ll spark your recipient’s interest in your deals. Then follow up with reminders and more attractive hints. Finally, contact persons on your list when the sales start, and let them know what specific impressive discounts they could get from you.

Offer Attractive Benefits

Don’t just slash prices to clear your stocks. Give your customers more to look forward to. The extras may include bonus redeemable points, free shipping, cash back, and rewards.

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These sorts of offers will make your business stand out from the crowd of sellers on Black Friday, and should draw in more shoppers to your ecommerce store.

Create A Sense Of Urgency

You could achieve really high sales numbers by igniting a sense of urgency around your products. One way to do this is to let the public know that your stock of significantly discounted items are in short supply, and may run out soon. Do this through your social media posts, emails, and on your website. You may even indicate the number of items left for each product you list at your online store. If you implement this tactfully, you will get people to want to buy your products sooner and more quickly.

Use Similar Advert Creatives

Ensure that you use your brand colours and messaging styles across all channels through which you’ll be advertising and marketing your Black Friday sales. This will make it easier for people to recognize you and track the information you put out, regardless of where it’s placed, and increase your chances of eventually gaining sales.

Final Words

Black Friday presents your business with an opportunity to drive its sales up and boost its revenues. Take advantage of this opportunity by following the steps we’ve laid out here.

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This article was first published on 7th November 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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