Top 10 Nigerian Women in Media and Journalism
Nigerian women have been making waves in various fields, and media and journalism are no exception. Over the years, many Nigerian women have used their voices and talents to inform, educate, and inspire the public. They have broken barriers and have become trailblazers in the media industry. Here is a list of the top 10 […]
10 Facts about Nigeria’s Media and Advertising Industry
Nigeria’s media and advertising industry has come into its own in recent times. This renaissance has been driven by creative entertaining, marketing content, and rapidly rising digital engagement numbers. While traditional media has remained relevant, online platforms are giving smaller businesses an opportunity to reach huge audiences at a fraction of the cost that […]
Advanced Social Media Strategy for 2025
Social media is always changing. What worked last year may not work today. In 2025, businesses and creators need to think smarter and plan better. A good social media strategy will help you grow, reach more people, and stay ahead of the competition. Here’s how to make the most of social media this year. Focus […]
Exploring the Role of Social Media During Elections
Social media has transformed political communication globally, and Nigeria, Africa’s largest democracy, is no exception. With over 33 million active social media users in 2023, according to DataReportal, platforms like Twitter, Facebook, and WhatsApp have become pivotal in shaping electoral processes. This article critically examines the role of social media during Nigerian elections, focusing on […]
Understanding the Role of Social Media Metrics for Success in Nigeria
In Nigeria’s rapidly evolving digital landscape, social media is not only a tool for connection but also a critical driver of business success. With platforms like WhatsApp, Facebook, and Instagram forming the backbone of daily communication, Nigerian businesses are increasingly relying on social media metrics to gauge their reach, engagement, and ultimately, their return on […]
Earned Media Has Made Paid Media Highly Irrelevant
In the evolving digital marketing landscape, 2025 will be a transformative year. Traditional paid media, once the backbone of marketing strategies, is becoming increasingly irrelevant. Instead, earned and owned media are taking centre stage, offering unparalleled opportunities for brands to connect authentically with their audiences. In this article, we’ll explore how earned media has […]
7 Ways to Get Media Attention for Your Business
What business doesn’t want some positive coverage from the media? It’s the sort of thing that boosts a brand’s visibility, increases interest in it, and potentially generates a lot more visits and sign-ups from the public. If you’re an entrepreneur, you’d certainly want to know how to get media attention for your business. Read […]
Tips For Creating A Company Brochure
One peculiar thing a brochure does for you is to help you tell your story. Not everything about your business can be published on your website. Your social media feed is also not enough to tell your entire brand story. This is why a company brochure is needed. It can be seen as a smaller […]
Best Marketing Strategies For Media Firms
Media firms are now saturated over the globe compared to the old times when they were quite a few. This avails a huge number of options for media content audiences to choose from. Read more about Marketing To be relevant as a media firm in today’s world where media content creation is done by […]
LinkedIn Optimization
LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and enhance professional relationships, and learn the skills you need to succeed in your career. You can access LinkedIn from a desktop, LinkedIn mobile app, mobile web experience, or the LinkedIn Lite […]
Markhack 1.0: The First Nigerian Media And Marketing Hackathon
On Friday 8th of April 2022, Eko Innovation Centre, a prominent Nigerian tech hub, and GDM Group, leading Nigerian marketing, and innovation company will be hosting the maiden edition of Nigeria’s first Marketing and Media Hackathon tagged MarkHack 1.0. Read more about Tech The event will witness the gathering of innovators, entrepreneurs, tech enthusiasts, […]
Business Growth Tips: How To Get Media Attention For Your Business
There’s nothing wrong with trying to publicize your business via paid internet adverts and social media posts. These approaches have helped many SMEs gain a large following and ultimately enabled them to sell more and grow their revenues. Read more about Business But you can score wins just as impressive– and even greater –if you […]
9 Equipments You Need To Start A Photography Business
Do you want to start a photography business? Don’t be discouraged by the high number of photography studios surrounding you. Photographs are visual histories, so there is a place for you and your business. However, there are some equipment to purchase to start photography business. Read more about Media Being a photographer requires that you […]
Women You Should Know: Aisha Salaudeen
Aisha Salaudeen, who was born on the 26th of September, 1994, is a Nigerian multimedia journalist, feminist, producer, and writer who currently works with CNN. She was born in Jos, Plateau State, Nigeria but left the country in 2012 to study Business Economics at the University of Bradford, United Kingdom. Read more about Women […]
Tips For Floating Your Own Podcast
The beauty of podcasts is that it allows expression in a way that other live audio based formats like radio do not. The format is consistent with the internet age within which it evolved. It is devoid of those pesky ad breaks and hiccups like breaks in transmission. Read more about Helpful Tips The […]
NTA2 Launches Online Streaming Website
In a bid to serve the Nigerian populace better, the Lagos State Chapter of the Nigerian Television Authority (NTA), NTA2, has launched its website nta2.tv. The good news about the new TV broadcaster website is that it is loaded with industry-styled contents ranging from business, entertainment, lifestyle, fashion, culture, sports, amongst others. Read more […]