Post Image
  Twitter was built to serve as a microblog; where people share their opinions on any topic, and a daily e-recording book for posting personal and inspiring stuff. But over the years, Twitter, like every other social media platform, has evolved into a powerful and influential marketing tool for businesses.
Read more about Social Media
With Twitter, which records about 321 million active users monthly, both small and big business brands can reach, post and engage their audience in real-time. But, like every other social media platform, leveraging Twitter for marketing and business promotion demands adequate and strategic planning and intentionality to be able to stand out and keep your audience engaged. In this short article, a few strategies that help you to market and promote your business on Twitter is intensively discussed. So, if you are looking for a way to market and promote your business on Twitter, read down.
  1. Scrutinize Your Twitter Account

The first step in marketing your business on Twitter is to audit your Twitter account. This is scrutinizing your profile to take stock of what is working and what is not working on your profile through Twitter analytics. This exercise helps you to analyze hashtag performance, analyze individual Tweet performance, analyze your individual Twitter audience. When you understand your Tweet performance, it gives you an overview of what your audience like to see and engage in.
  1. Understand And Use Twitter Hashtags And Trends

Tweeting with hashtags generates more engagement than tweeting without hashtags. Leveraging trends and hashtags expose your business to a new audience who might be potential customers. They also enable interaction between customers and brand yet, is not every hashtag you engage in. You can also champion specific hashtags for your business.
  1. Run Twitter Ads

Running a paid Twitter ad is a strategic way of reaching more audiences directly instead of waiting for organic reach. Promoted tweets allow people to discover your profile or see your business on their news feeds by the Twitter algorithm. This audience interacts with promoted tweets the same way they interact with organic tweets.
Sign up to the Connect Nigeria daily newsletter
  1. Grow Your Audience And Engage With Other Users

Audience growth and other users’ engagement on your profile boost your business on Twitter. You can do this by adding users up and following influential users too. You can engage your audience by being active on Twitter. To do this effectively, you will have to automate your tweets, create a posting schedule, create out time to respond to other people’s tweets, engage on influencers posts and other similar posts.
  1. Use Twitter Polls To Engage The Audience

Conducting a Twitter poll is an audience engagement bait. You can use this as a market survey which enables you to better understand your market and customers.
  1. Use Attention-Grabbing Headlines

Your headline is what your audience sees first. Your headline should be short, catchy and attention-grabbing. The purpose of your headline is to make your audience read your trends which is important for your business. It is in the reading that business is transacted. So, do wonder in your headlines.
  1. Optimize Your Profile Bio

Your Twitter profile bio can only contain 160 words in which you pitch your brand and your personality. The information you put here is as important as your CV. This is the information in your bio that tells people about you and your brand hence, make it accurate, boast a bit, be a bit humorous, be intentional and audience targeted, tag similar brands, add relevant hashtags. Though, do not overuse hashtags.
  1. Use Varied Content

Use varied content forms, like words, videos, audio, infographics, graphics, etc., on your post. People’s choice differs, some are attracted to words, audio, videos, graphics, etc., varying your content will serve every individual in your audience circle. Marketing and promoting your business can Twitter are very savvy and result-oriented, yet complicated, but with these few tips discussed here, you can successfully market and promote any business on Twitter, generate more leads, make sales and also stay relevant in your business sphere. Featured Image Source: Multibrain
Got a suggestion? Contact us:

You might also like:
This article was first published on 21st January 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *