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Brands We Love: Slot Engineering
April 19, 2022
Slot Engineering provides mechanical and civil engineering services, takes on clearing and forwarding operations, helps with staffing and manpower management, and procures material and equipment for its clients. It is headquartered in Port Harcourt and has a branch office in Lagos. Read more about Brands We Love The vast majority of clients that Slot … Continue reading Brands We Love: Slot Engineering
Brands We Love: Coronation Merchant Bank
April 19, 2022
Coronation Merchant Bank is a Nigerian investment bank headquartered in Lagos. The bank, which also has a physical presence in Abuja, provides services around wealth management, asset management, capital markets, mutual funds, trusteeship, securities, and global markets. Read more about Brands we love Over time, Coronation Merchant Bank has grown to become one of … Continue reading Brands We Love: Coronation Merchant Bank
Brands We Love: Literamed Publications
April 19, 2022
Literamed is a leading publisher of children’s books in Nigeria. It produces and distributes texts, many of which are used by pupils in nursery and primary schools, and students in secondary schools. It also publishes children’s fiction and self-development books. Read more about Business As one of Nigeria’s oldest and largest literary companies, Literamed has … Continue reading Brands We Love: Literamed Publications
Brands We Love: DCSL Corporate Services
April 19, 2022
DCSL Corporate Services Limited provides governance, company secretarial, executive recruitment and business advisory services to various corporate organizations across Nigeria. Headquartered in Lagos, DCSL also has a functioning branch in Abuja. From these two locations, it delivers a range of corporate and legal solutions to its many clients. Read more about Business For as long … Continue reading Brands We Love: DCSL Corporate Services
4 Reasons Why Nigerian Business Owners Experience Brand Hate
April 19, 2022
It is very common for brands to experience customer hate once in a while. In this age of the internet, brand hate is regularly displayed on various social media platforms. There are times when customers can run agog with hate and declare threats of boycotts on the social media pages of their brands. This … Continue reading 4 Reasons Why Nigerian Business Owners Experience Brand Hate
Steps To Start A T-shirt Branding Business In Nigeria
April 19, 2022
One of the most common pieces in our wardrobes are t-shirts. They are found and needed everywhere and by anyone. Whether you want to dress corporately or casually, t-shirts play a major role. This makes the production of t-shirts one of the most lucrative businesses. And do you know what other business is lucrative? … Continue reading Steps To Start A T-shirt Branding Business In Nigeria
Brands We Love: ICS Outsourcing
April 19, 2022
ICS Outsourcing is one of Nigeria’s leading business support companies. Headquartered in Lagos, this organization provides an array of corporate outsourcing and enterprise support services to some of the country’s largest companies. Its offerings include IT, payroll and sales outsourcing, fleet, facility and logistics management, digital and learning solutions and employee background checks on behalf … Continue reading Brands We Love: ICS Outsourcing
How To Start a Branding Agency in Nigeria
April 19, 2022
Branding companies help businesses establish a unique brand identity that their customers and target market recognize. But what is a brand? A brand is anything attached to a business that makes it more easily identifiable. Such things will include the business’s name, product name, logo, design colours, trademark, etc. Read more about Business But … Continue reading How To Start a Branding Agency in Nigeria
How To Create an Authentic Brand Story and Gain Trust
April 19, 2022
A good story moves people; it moves the world. Only when you can create amazing stories will your prospects tend to look in your direction. Storytelling is important in every business. It is essentially what drives sales. No one wants to listen to or read a robotic advert that just asks people to come to buy … Continue reading How To Create an Authentic Brand Story and Gain Trust
Brand Hate: How Nigerian Businesses Can Deal With It
April 19, 2022
Our previous article dealt with brand hate and how businesses can deal with it. We identified several reasons why brands are hated. They include a feeling of indispensability on the part of brands, which evokes brand hate in customers; secondly, recognizing known customers while ignoring the unknown; third, not making products accessible and finally, … Continue reading Brand Hate: How Nigerian Businesses Can Deal With It
Business Growth Tips: How To Turn Your Customers Into Brand Advocates
April 19, 2022
A business owner who knows how important his or her customers are to the success of their enterprise will do all he or she can to please them. Besides their patronage, satisfied customers could recommend that business to their family and friends—and get people in their network to become buyers of that business’s products. Read more … Continue reading Business Growth Tips: How To Turn Your Customers Into Brand Advocates
Brands We Love: LeadCapital
April 19, 2022
LeadCapital is a financial services company which provides financial advisory and corporate finance services to individual and institutional clients in Nigeria. It is headquartered in Lagos and has offices in Abuja and Port Harcourt. From these sites, it serves organizations of varying types and sizes across the country. Read more about Business The company is … Continue reading Brands We Love: LeadCapital
Experiential Marketing: How Brands Can Win Customers (Part 2)
April 19, 2022
In our previous post, we discussed the concepts and rudiments of experiential marketing. We defined experiential marketing as the type of marketing brands undertake to give potential customers a feel of their products and sell the value of their brands and not necessarily their services and products. Read more about Business We noted that … Continue reading Experiential Marketing: How Brands Can Win Customers (Part 2)
Experiential Marketing: How Brands Can Win Customers (Part 1)
April 19, 2022
The concept of experiential marketing has not been experimented with by many Nigerian brands. It has been observed that foreign brands in Nigeria, such as Techno, Oppo, and primarily mobile device companies, have deployed the strategy of experiential marketing. Read more about Business According to studies, experiential marketing allows customers to directly use or … Continue reading Experiential Marketing: How Brands Can Win Customers (Part 1)
Brands We Love: Parresia Publishers
April 19, 2022
Parresia is a publishing company headquartered in Lagos. It publishes fiction and creative non-fiction primarily targeted at a Nigerian readership and has a nationwide reach. The company has been one of a few traditional publishing outfits in the past decade. It has caught the attention of book lovers thanks to the titles it’s put out, … Continue reading Brands We Love: Parresia Publishers
