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8 Reasons Your Brand Should Engage in Corporate Social Responsibility
April 19, 2022
Corporate social responsibility (CSR) is a vital aspect of any business, especially for startups in Nigeria. CSR is the practice of a company taking responsibility for the impact of its actions on society and the environment. It is about going beyond profit-making and considering the wider impact of a business on society. In this … Continue reading 8 Reasons Your Brand Should Engage in Corporate Social Responsibility
Brands We Love: Allied Computers
April 19, 2022
Allied Computers is an Information and Communication Technology (ICT) firm headquartered in Lagos. The company provides, integrates, and offers support for IT infrastructure and enterprise IT, including network and security, server computing, storage, backup and disaster recovery, barcode solutions, and backup power solutions. Read more about Business Besides delivering these to its clients (predominantly … Continue reading Brands We Love: Allied Computers
Brands We Love: House of Deola
April 19, 2022
House of Deola is one of Nigeria’s most widely known fashion brands. It produces high-end women’s clothing that blends traditional Nigerian and contemporary western styles. The company is headquartered in Lagos, but has a global reach, as proven by its presence at international fashion shows over the years. Read more about Business Founded by … Continue reading Brands We Love: House of Deola
Brands We Love: VFD Microfinance Bank
April 19, 2022
VFD Microfinance bank is one of Nigeria’s leading digital banks. Physically headquartered in Lagos, it serves hundreds of thousands of customers across Nigeria, especially in the country’s major cities. It offers a range of products and sub-services that are similar to what traditional brick-and-mortar banks provide. These include bank accounts for individuals, SMEs, and … Continue reading Brands We Love: VFD Microfinance Bank
Top 10 Nigerian Brands of 2022
April 19, 2022
Throughout the year 2022, Connect Nigeria has profiled some of Nigeria’s leading brands on a weekly basis. We have covered well-known names in various industries—finance, real estate, engineering, publishing, pharmaceuticals, and information technology, just to name a few. Our articles about them have explained the products and services they offer, and why they’re so … Continue reading Top 10 Nigerian Brands of 2022
Brands We Love: Kings Court Realtors
April 19, 2022
Kings Court Realtors is a real estate firm headquartered in Lagos. The company develops, manages, leases, and sells property of various types in some of Nigeria’s major cities. It also finances the purchase of property, manages facilities, and provides real estate valuation services. Read more about Business As one of the larger real estate … Continue reading Brands We Love: Kings Court Realtors
Brands We Love: Diamond Publications
April 19, 2022
Diamond Publications is a book publishing company based in Lagos. It produces titles in a variety of categories, ranging from autobiographies, law and politics, to hospitality, economics, and international affairs. The company has been operational for decades and has gained a reputation for publishing literature authored by leading figures drawn from aspects of national … Continue reading Brands We Love: Diamond Publications
Brands We Love: BankSome Group
April 19, 2022
The BankSome Group of companies is a collection of businesses offering a variety of services, principally in real estate, project management, facility management, renewable energy, and insurance brokerage. These companies subsist under the BankSome banner, an entity headquartered in Lagos, which also has a reach that spans much of the rest of Nigeria. Read … Continue reading Brands We Love: BankSome Group
Sales Increase: 3 Ads Content Samples Brands Should Apply
April 19, 2022
Marketing ads are opportunities for brands to tell the world about their brand stories, values, and uniqueness. This has been the secret of leading brands across the globe. Unfortunately, many Nigerian brands often engage in ads content that do not convey messages that inspire customer purchase. Read more about Business Content is king, which … Continue reading Sales Increase: 3 Ads Content Samples Brands Should Apply
How Nigerian Brands Can Win With Emoji Marketing
April 19, 2022
One of the underused models of the market is emoji marketing, which is within the social media spectrum. Emojis can be defined as pictorial images that express thoughts, personalities, and emotions without words. Emojis and GIFs are really fascinating ways to express thoughts and have become very popular since the advent of social media. … Continue reading How Nigerian Brands Can Win With Emoji Marketing
Brands We Love: BAGCO
April 19, 2022
BAGCO is a packaging solutions provider that produces and supplies bags of various sizes to clients in the industrial and agricultural sectors. For decades, its bags have been used to hold and store a wide variety of materials, ranging from harvested grains to cement. It is perhaps the most long-lived and widely known brand … Continue reading Brands We Love: BAGCO
Brands We Love: Slot Engineering
April 19, 2022
Slot Engineering provides mechanical and civil engineering services, takes on clearing and forwarding operations, helps with staffing and manpower management, and procures material and equipment for its clients. It is headquartered in Port Harcourt and has a branch office in Lagos. Read more about Brands We Love The vast majority of clients that Slot … Continue reading Brands We Love: Slot Engineering
Brands We Love: Coronation Merchant Bank
April 19, 2022
Coronation Merchant Bank is a Nigerian investment bank headquartered in Lagos. The bank, which also has a physical presence in Abuja, provides services around wealth management, asset management, capital markets, mutual funds, trusteeship, securities, and global markets. Read more about Brands we love Over time, Coronation Merchant Bank has grown to become one of … Continue reading Brands We Love: Coronation Merchant Bank
Brands We Love: Literamed Publications
April 19, 2022
Literamed is a leading publisher of children’s books in Nigeria. It produces and distributes texts, many of which are used by pupils in nursery and primary schools, and students in secondary schools. It also publishes children’s fiction and self-development books. Read more about Business As one of Nigeria’s oldest and largest literary companies, Literamed has … Continue reading Brands We Love: Literamed Publications
Brands We Love: DCSL Corporate Services
April 19, 2022
DCSL Corporate Services Limited provides governance, company secretarial, executive recruitment and business advisory services to various corporate organizations across Nigeria. Headquartered in Lagos, DCSL also has a functioning branch in Abuja. From these two locations, it delivers a range of corporate and legal solutions to its many clients. Read more about Business For as long … Continue reading Brands We Love: DCSL Corporate Services